artist bio

Sell your story, sell your music

“Check out my new single on SoundCloud!” If you’re part of the music industry, you’re either guilty of sending out this message or you’re constantly receiving tweets of it with minor variations. It begs the ultimate question: “Why should your message prompt me to follow your link over any of the other identical messages I receive?” Read more.

online music marketing

Building your online presence

We had people come to us when we first opened business saying, “I’ve been told by my manager that I need a website, and it needs to have a tour page and a photos page, and all of this other kind of stuff.” While that’s all great, and I think all that information is good to have, I think people don’t think critically enough about their online music marketing. I know I didn’t when I was first starting out as an artist. Read more.