While social media can play an important part in your music marketing strategy, emails are a great way to target your message, provide a specific call to action, and promote yourself to industry professionals. Here are five things you can work on to start writing better emails. Read More.
Creative, free music promotion tactics can be just as effective as your musical creativity when it comes to success as an independent musician. Read More.
You can spend a lot of time on social media and Facebook marketing. This post can help you better understand and focus on important indicators in your social media marketing efforts, from algorithms to zealots, and everything in between. Read More.
Read on for introductions to software and online tools that can help you better organize and manage the business of music, giving you peace of mind and more time to invest in your music. Read More.
Success comes from the flow between your different music promotion strategies. Your social media growth, your live performances, your YouTube videos, your email list, your music sales – they all funnel into and loop back to one another. Read more.
Our April Disc Makers Twitter Chat focused on music promotion tips featuring Dave Kusek, teacher, author, music industry visionary, and founder of Berklee Online. See what Dave had to say in this #DMchat. Read more.
There is no single strategy to promote your music and grow your fan base. Your music promotion should resemble a gearbox with different strategies working together to raise awareness. Read more.
Reaching fans is certainly easier in the digital age, but that doesn’t mean marketing is easy. Indie artists need to follow some basic marketing tenets if you want to make the most of your marketing efforts. Here are 15 of the biggest music marketing mistakes indie artists make. Read more.
Madalyn Sklar, social media coach and founder of GoGirlsMusic.com, offered thoughts on marketing and new social media tools for musicians. Q: What is your “secret sauce” for growing your Twitter following? A: Tweeting every day, participate in chats, respond to notifications, use Twitter lists, engage. Read more. Read more.
Soundcloud is special because its features allow it to create a very intimate sense of partnership with your listener. Everyone knows you need to create a personal bond with your fans, and Soundcloud isn’t really a streaming service at all – it’s more of a music-centric social network. Read more.
Are you making the most of your social media presence? Sure, you tweet. You connect with friends and fans on Facebook. You post videos of your shows on YouTube. But it’s time consuming. You’d rather focus on writing and performing. Luckily there are sites and hacks that can make your life easier all while keeping up with the Joneses. Read more.
Not so long ago, our band wrote, recorded, and released a song called, “Star Wars (A Film Like No Other).” When we released it on March 13, 2007, we had no idea it would become one of the most popular videos at StarWars.com, be licensed by AtomFilms, wind up being played on TV, and generate a potential license deal. Read more.
Twitter may only allow you 140 characters, but the header image can be used for a host of music marketing initiatives. These twitter marketing tips can help build your artist brand and market your music and videos. Get creative and get your music heard by using Twitter in some unconventional and fun ways. Read more.
Social media marketing is free (mostly), it gives you worldwide reach, and it helps you interact with new and existing fans of your music. Learn to manage and optimize your social profiles with these posts and then pick up your guitar, hit the studio, or play your next show. Read more.
“Check out my new single on SoundCloud!” If you’re part of the music industry, you’re either guilty of sending out this message or you’re constantly receiving tweets of it with minor variations. It begs the ultimate question: “Why should your message prompt me to follow your link over any of the other identical messages I receive?” Read more.