artist bio

Sell your story, sell your music

“Check out my new single on SoundCloud!” If you’re part of the music industry, you’re either guilty of sending out this message or you’re constantly receiving tweets of it with minor variations. It begs the ultimate question: “Why should your message prompt me to follow your link over any of the other identical messages I receive?” Read more.

online music marketing

Building your online presence

We had people come to us when we first opened business saying, “I’ve been told by my manager that I need a website, and it needs to have a tour page and a photos page, and all of this other kind of stuff.” While that’s all great, and I think all that information is good to have, I think people don’t think critically enough about their online music marketing. I know I didn’t when I was first starting out as an artist. Read more.

macklemore artist brand

Five elements of your artist brand

Your artist brand is whatever approach you take to the aspects of your career that provide definition to your fans and to the market place. Once a brand has been established, even in an organic way, it is important to nurture and uphold that brand through your online presence. After all, with all of the social media clutter and chaos, why not try to make it easier for your dedicated fans to find you and engage with you? Read more.

musician blog

Four good reasons to start a musician blog

Social media has become the center of the universe when it comes to music promotion. While Facebook and Twitter typically play prominent roles in an artist’s music marketing strategy, creating a musician blog is often is overlooked. To build a base of long-term fans, it helps to establish a presence online and deliver high-quality content to keep them entertained. Maintaining a musician blog offers four unique opportunities you should consider. Read more.