A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.
Thousands of new songs are uploaded and shared on SoundCloud every day. Here are tips to help you get the most out of the platform. Read More.
Your vision statement is the first step in the marketing process: when you know where you want to go, it’s easier to map out the directions to get there. Read More.
Define who your audience is, make a relationship, and get their contact info. These direct-to-fan relationships are the cure for your career as a musician. Read More.
Indie artist Megan Slankard is finding success in the new music economy through the fan-support platform of Patreon – reducing risk and rewarding trust among her steadily growing fan base. Read More.
Time is valuable, which means time management is a valuable skill – especially for indie musicians who have to manage all the facets of their music careers. Read More.
For years, my biggest challenge was getting a reply to the multitude of emails I wrote. I’ve since perfected my sales pitch so that 100 percent of the emails I send get a response. Read More.
Here are the next six concepts successful musicians understand and use to generate revenue. Follow them to make more money with your music. Read More.
To make more money with your music, you need to know the twelve key concepts successful musicians understand and use to generate revenue. Read More.
There is no formula to create viral videos – the very nature of viral content is that it’s out of your control – but there are best practices you can use for all the videos you release. Read More.
The market is the ultimate judge of any product, and artists know this, so too often they avoid being judged to evade the pain of possible rejection. Read More.
When emailing music bloggers, there are a lot of factors that go into whether or not your emails get read. These best practices can improve your chances of getting noticed and taken seriously. Read More.
Instagram has added a streaming video tool. Here are six tips to get you started using the Instagram Live feature to its fullest. Read More.
If your goal is to find band members who are compatible with your musical style, personality, and work ethic – and who share similar short and long-term goals – these tips can help. Read More.
Independent artists rely on the tangible media that is the music CD. As a physical representation of their hard work, a means of increasing revenue, and to establish their brand, independent musicians use CDs in ways major label artists don’t. Read More.