Crafting promotions, driving potential fans to your online platforms, and capturing contact information — AKA lead generation — is an essential part of a sustainable music marketing strategy. Read More.
Trying to be everything to everyone, or changing your style to fit the mood du jour, is not a recipe for long-time success. You have to focus on being the best you that you can be (or be a wanna-be). Read More.
The “Mentoring for the Modern Musician” podcast interviewed Keith Hatschek, author of How to Get a Job in the Music Industry. Hatcheck connects his own career path to how he teaches students, encouraging them to hone a variety of skills as they find their place in the music industry. Read More.
The music these three rock ‘n roll pioneers created changed music — and helped shape the culture of the US and the world. Read More.
Brent Baxter and Johnny Dwinell discuss strategies on how to behave as a member of Facebook songwriting groups. Excerpted from The CLIMB podcast, “STOP Ruining Facebook and Your Career.” Read More.
Your song has to be great for you to have a chance at landing a cut with a major artist, and your song demo has to hit the right notes, too. Read More.
“Mentoring for the Modern Musician” podcast producers Adam and Michael Scharff caught up with musician/author/Disc Makers Blog contributor Scott McCormick to dig deeper into Scott’s three-part DM Blog series on the inimitable Brian Wilson. Here’s an excerpt from the conversation. Read More.
Getting your music on Spotify playlists can be difficult. Let’s start at the beginning and focus on the things you should have in place before you even start pitching your tracks. Read More.
If you’re hoping to land a cut, there’s one listener who definitely must connect with your song: the artist you’re pitching to. That’s your first listener, the one who will hear it before the masses. Read More.
We spoke to a music industry veteran to get 10 tips on how to perfect your song pitch and maximize your chances of major artists hearing – and possibly recording – one of your original songs. Read More.
Being a performing artist isn’t the only way to make a living in the music business. Landing a cut can be a way to kick off your solo career, or it could be a way to long-term success as a songwriter. Read More.
A new year always brings new potential and new opportunities, but the first step is knowing exactly what you’re aiming for. Here are a few things you can do to start hearing a lot more “yes” in 2018. Read More.
You may already have the makings of a network that can help you pitch your songs to other artists — maybe even signed artists. Do your homework. You might be sitting on a mountain of contacts who could open doors of opportunity for you to earn some mailbox money. Read More.
Not only does “Good Vibrations” provide a structural template for Smile, it also gives the album its tonal language. Nearly every song or song section is written in one of “Good Vibrations” chords. Read More.
A “pitch” is when a song is presented to an artist in the hopes the artist will record it. When an artist records your song, it is commonly called a “cut.” When you get a cut, it can lead to a wonderful thing called “mailbox money.” Read More.