Everyone says you’ve got to build your email list if you want to be successful in today’s music industry, but most people I’ve talked to have had a less-than-great experience emailing their fans. These tips can help improve your email marketing. Read More.
It’s easy to get caught up in the buzz of your music career taking flight, so here are five reality checks to ensure a record deal and label are a good fit. Read More.
When you encounter difficult people – in the music business and elsewhere – it usually has everything to do with THEM and nothing to do with YOU. But sometimes, you still need to deal with the situation. Read More.
Here are 12 music PR tips to help you stimulate publicity, better communicate, and build good public relations with local press and your fans. Read More.
In our December Twitter chat (#DMchat16), music industry consultant Bobby Borg shared his predictions for the music industry in 2017 and beyond. Read More.
From playing shows to selling CDs and merch to finding time for self care, life on the road requires a balance between your personal, public, and business life. The Accidentals share some #TourLife hacks with us. Read More.
In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.
This personal story from music consultant Wade Sutton reaffirms what you know but may need to hear again: working in music can be a real and gratifying job. Read More.
When sharing music tracks, having a plan for how to prepare your material for easy remote collaboration can save significant time and help avoid headaches. Read More.
Here are four strategies for breaking down barriers using drum lingo so you can communicate with your drummer and create a healthy groove. Read More.
Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
Your brilliant musical talent (imagined or otherwise) is worthless unless you understand how to stand out in the crowded marketplace. So what does it take? You have to hate to lose. Read More.
Touring is such a valuable learning and career opportunity. See the sights, play great shows, connect with industry, and make your fans feel special. Having a genuine attitude and hard-working ethos on the road can only lead to bigger, better opportunities. Read More.
The perks of life as an independent music artist can be bountiful – but every silver lining has a cloud. Knowing how to manage stress can be just as important to your music career as your skills as a musician. Read More.
Being a musician is a responsibility just like any other job and requires that you handle your employers with respect and dignity. Since a lot of independent musicians don’t have a manager advising them with what to do, here are some simple music career tips to put you in the right direction. Read More.