Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
Your brilliant musical talent (imagined or otherwise) is worthless unless you understand how to stand out in the crowded marketplace. So what does it take? You have to hate to lose. Read More.
Touring is such a valuable learning and career opportunity. See the sights, play great shows, connect with industry, and make your fans feel special. Having a genuine attitude and hard-working ethos on the road can only lead to bigger, better opportunities. Read More.
The perks of life as an independent music artist can be bountiful – but every silver lining has a cloud. Knowing how to manage stress can be just as important to your music career as your skills as a musician. Read More.
Being a musician is a responsibility just like any other job and requires that you handle your employers with respect and dignity. Since a lot of independent musicians don’t have a manager advising them with what to do, here are some simple music career tips to put you in the right direction. Read More.
Don’t miss an opportunity to build a superfan relationship by blowing it at the merch table. Read More.
Successful risk-taking always involves rethinking the possible. The four-minute mile was impossible until Roger Bannister broke it; now it’s commonplace. Take risks, learn from your mistakes, and you’ll have a much higher chance of succeeding. Read More.
The music business is constantly changing and evolving. Music conferences can offer an insider’s view on important trends, emerging technology, and who’s who in the music business. Read More.
You can spend a lot of time on social media and Facebook marketing. This post can help you better understand and focus on important indicators in your social media marketing efforts, from algorithms to zealots, and everything in between. Read More.
Read on for introductions to software and online tools that can help you better organize and manage the business of music, giving you peace of mind and more time to invest in your music. Read More.
Performing Rights Organizations aggregate the performing rights of writers and publishers and then negotiate licenses with all the users of music, collect the income from those licenses, and distribute that income. Read More.
I divide the people who make the music into five categories: musicians, songwriters, engineers, artists, and producers. Part I looked at the first three. Now we explore the artists and producers – and control freaks. Read More.
It’s not a mystery that many musicians don’t have the personality to cut it as a business or music manager as a music industry career. It’s also clear that not everyone interested in music has the personality fit for the limelight. Read more.
Being an organic musical artist doesn’t mean you shouldn’t cultivate an image and market yourself. You need to identify your “known unknowns,” create an artistic lane, and rethink your definition of “organic.” Read more.
Success comes from the flow between your different music promotion strategies. Your social media growth, your live performances, your YouTube videos, your email list, your music sales – they all funnel into and loop back to one another. Read more.