You’ve put together a great set of music and you’re ready to perform. How do you make a connection and impress a talent buyer to book you for a high-profile gig? Read More.
“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.
Tom Petty record sales have increased over 6,000 percent since his death. Let’s hope people revisit the values embedded within: authenticity, independence, rebellion, skepticism, and love. Read More.
This post will help you with the task of shopping recording studios and avoiding the “studio car wash” syndrome where artists get the same artistic whitewash. Read More.
For indie musicians and songwriters who don’t yet have connections in publishing and licensing, music libraries are one way you can seek music licensing opportunities. Read More.
Here’s the strategy I used to book high exposure music gigs opening for Rick Derringer, Kenny Wayne Shepherd, Joan Jett, Fuel, and many others. This same method will work for booking gigs at local venues as well. Read More.
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.
Whatever you’re setting out to accomplish, the best thing you can do for your career is finish your music projects and bring your ideas through to completion. Read More.
These five steps might not be fun or glamorous, but they’re necessary if you’re serious about seeking a music licensing deal. Read More.
“When should I quit my day job and do music full-time?” It really is the $1,000,000 question, isn’t it? We’ll help you find the answer. Read More.
Your vision statement is the first step in the marketing process: when you know where you want to go, it’s easier to map out the directions to get there. Read More.
Think you’ve told your live sound engineer everything he needs to know for your big gig? Don’t forget these important details. Read More.
Define who your audience is, make a relationship, and get their contact info. These direct-to-fan relationships are the cure for your career as a musician. Read More.
Indie artist Megan Slankard is finding success in the new music economy through the fan-support platform of Patreon – reducing risk and rewarding trust among her steadily growing fan base. Read More.
A cue sheet is a written synopsis of the music used in a production and is one way to ensure all the stakeholders in a song are compensated adequately. Read More.