From the category archives:

Fast Forward

Wax is back – and the vinyl record revival is good news for indie artists

by Keith Hatschek November 20, 2014

vinyl record on a turntableVinyl record sales are on pace for another 30% growth from last year, and this vinyl revival can be a sales driver for independent artists. According to Dan Faughnder of Sledding With Tigers, “Once we announced that our first vinyl was in the pipeline, we received enough pre-orders to basically break even on the pressing cost before we even got our test pressings from the plant.” Read more.

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Getting the best from your live music recording

by Michael Gallant November 18, 2014

live recording-ThumbWhile a live album can be a great opportunity to show your fan base a fresh and exciting side of your music, it can also be a risky endeavor. When you only have one chance to get things right, how do you translate the power and beauty of your live show into ones and zeros — in a way that will delight fans and not blow up in your face? Read more.

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Five tips for recording vocals at home

by Dan Gonzalez November 14, 2014

Portable Vocal BoothRecording vocals in your home studio can be somewhat tricky, especially if the quality of your recording space doesn’t contend with a professional studio environment. However, there are plenty of solutions that can improve the quality of your vocal recordings. Follow these five steps and you’ll be on your way to polished, professional quality vocals. Read more.

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Improve your chances for a successful music career (without compromising your integrity)

by Bobby Borg November 13, 2014

Success in musicIf you don’t stand for something, you can fall for anything. Success starts with a vision – and a vision statement. A vision statement is a declaration of where you’d like your career to be in seven to ten years down the road. With this defined and in place, it’s far easier to map out the directions for how you’re going to get to your desired destination. Read more.

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Do you need a manager to succeed in music?

by Disc Makers November 11, 2014

Greg SavageDo music producers, artists, and bands need managers? Maybe, maybe not. It depends on where you are currently in your career. This question will come up sooner or later regardless of where you are. Before signing any contracts here are a few things to consider. Read more.

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From mastering audio to manufacturing: the steps in CD production

by Disc Makers November 7, 2014

Audio Mastering GuideThe process of transforming your musical ideas into a finished product you can share and sell begins with your audio recording sessions and continues through to the delivery of your packaged CDs or vinyl records. The choices you make at each step affect the quality of your final product, so familiarizing yourself with this process at the earliest stages will help you produce the best possible results. Read more.

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How to split the music publishing pie

by Steve Rennie November 4, 2014

Ask RenmanWorking with partners when songwriting is inherently collaborative and is often how great songs get written. Plus – for musicians, songwriters, and producers – the music creation process is usually the most enjoyable. But how do you split up the music publishing pie when it comes down to business? Read more.

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Designing for vinyl: make your album cover pop

by Michael Gallant October 31, 2014

vinyl album coverEven though CDs and vinyl records both make use of similarly-proportioned circles and rectangles in their design templates, each format presents unique opportunities to create graphics that your fans will love. Here are some tips from experienced designers and album manufacturing product managers to help you craft an album design worthy of the music enclosed therein. Read more.

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The musician’s social media checklist

by Jon Ostrow October 28, 2014

music social media marketingMarketing your band and your music on the digital landscape, it’s easy to get lost focusing your time and efforts on the wrong sites and connecting with the wrong people. Ideally, you’d take the time and have an opportunity to think through the who, how, what, where, and why so that all of your efforts are connecting you to potential fans and influencers within your niche from the get go. Read more.

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Test your music products before you go to market

by Bobby Borg October 27, 2014

Test your music productsTesting and feedback should be part of the process of getting your music products into releasable form. Testing material on your most likely fans, and making necessary improvements and decisions before committing your time and money to the recording, manufacturing, distributing, and promoting it. Without market research, you could easily spend hundreds (or thousands) of your hard-earned dollars recording music that’s unmarketable to music supervisors, labels, radio stations, and even your own target fans! Read more.

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Three giveaways from Disc Makers top $12,000 in prizes

by Disc Makers October 24, 2014

Disc Makers giveawaysDisc Makers announces the return of our bi-annual sweepstakes — with a twist. This time around we’ve got three separate giveaways: one for guitarists, one for drummers, and one targeted to home recording enthusiasts. Co-sponsored by CD Baby, Sweetwater, Cakewalk, TASCAM, Auralex, Audio-Technica, Godin Guitars, Roland, Taylor Guitars, Bold Face, and Ernie Ball, these giveaways each feature over $4,000 in prizes. Deadline for entries is November 30, 2014. One winner will be chosen at random for each giveaway on or before December 10, 2014. Read more.

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A study in record production: Miranda Lambert and Beck

by Keith Hatschek and Jeff Crawford October 22, 2014

Morning Phase record production As you prepare to self produce your next recording project, take time to study record production that inspires you. The role of a record producer is critical to any successful recording project, it’s the creative guidance and vision of what the finished recording will sound like that makes a producer most valuable. We take a look at tracks by Miranda Lambert and Beck. Read more.

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The case of the lost bass

by Andre Calilhanna October 17, 2014

Reasons to have instrument insuranceBassist Malcolm Gold’s story about the benefits of MusicPro instrument insurance doesn’t involve theft or damage. It was just a momentary lapse of focus on a long commute. “It was a very stressful time in my life. I was traveling on a train with a beautiful 1966 ice-blue metallic Fender Jazz bass. It’s a custom color, and worth a considerable amount of money, to say the least.” Read more.

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How to launch a music publicity campaign

by Randy Chertkow and Jason Feehan October 14, 2014

planning a music publicity campaignMost bands do a traditional media campaign (newspapers, magazines, radio), as well as a new media campaign (podcasts, music blogs, MP3s). Music publicity is not just compiling lists and following steps mechanically, it should be fun and is a chance to channel the same creativity you put into your music to build a buzz. Read more.

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If you ain’t measuring, you ain’t marketing

by Bobby Borg October 9, 2014

Measure MarketingMake no mistake, marketing your music – in fact, any marketing – is not about “doing things,” it’s about “doing the right things.” This is the essence of marketing measurement and why it is so important to your career. Measuring is the process of creating systems to collect, analyze, and act on information that is relevant to the goals of your marketing plan. Read more.

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