From the category archives:

Fast Forward

Networking is key to success in the music business

by Disc Makers January 15, 2015

Networking and success in the music businessYou know what the secret is?” Rob “Blasko” Nicholson reveals, “The hour that you’re onstage, that’s not the important part. It’s the other 23 hours of the day. If no one can stand you because you’re a raging asshole or a drug addict or whatever for 23 hours of the day, it doesn’t matter how good you are for the hour onstage.” Read more.

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How to find and manage session players for your studio recording

by Michael Gallant January 14, 2015

Hiring session players for your studio recordingRecording your own music can be an amazing and challenging experience. Case in point, your band’s newest tune is begging for a raucous fiddle solo or a cool cello line, and none of you have worked with either sort of instrumentalist before. How do you find the right player? Read more.

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12 musicians who died in 2014

by Disc Makers January 9, 2015

Musicians who died in 2014While there are countless others in every genre and from countries around the world, Echoes pays tribute to 12 legendary musicians who died in 2014, including Bobby Womack, Johnny Winter, Joe Cocker, Jack Bruce, Pete Seeger… Read more.

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DIY, but don’t do it alone

by Jon Ostrow January 8, 2015

DIY success in musicThe DIY concept has been evangelized, refuted, and defended as the way to achieve success in music. No matter what your opinion is regarding the do-it-yourself ethos, there is one thing that should be universally accepted: do-it-yourself doesn’t mean you are a one person machine. Read more.

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How to have a happy and productive career in music

by Bobby Borg January 5, 2015

Have a happy and productive career in musicPursuing a career in music business is not easy nor is it for the thin skinned. In fact, with all the challenges one has to face to get noticed, it can actually be pretty darn depressing. It’s the time of year for lists and goals, so here are 17 ideas to help keep your spirits high and your focus sharp as you pursue new heights in your career in music! Read more.

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How to roll out effective music sales promotions

by Bobby Borg December 29, 2014

effective music sales promotionsSales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Music sales promotions can be applied to selling CDs, merch, concert tickets, and so much more. You must use these promotions strategically, and these tips can help build more sales when you do. Read more.

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Should your next music release be an EP or an album?

by Shaun Letang December 28, 2014

EP music releaseIt’s not always easy to know what you should be releasing as a musician. Should you go all out and create a 14 track album right away? Should you release a single as soon as you’ve recorded your first track? Here is a plan I’ve seen work well for many independent artists. Read more.

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Music streaming: friend or foe to the independent musician?

by Keith Hatschek December 23, 2014

Percentage of music streaming of music salesBased on these facts, it would seem unwise for most artists – independent or otherwise – to follow Swift’s lead and dismiss offering some or all of their music in an intelligent and well-thought out way through select streaming services. Studies show worldwide paid subscribers on the leading streaming services and the growth in streaming earnings are up. Clearly, streaming has become a substantial part of the revenue pie and appears poised to continue steady growth. Read more.

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The recording equipment you really need for your home studio setup

by Graham Cochrane December 19, 2014

home studio setupSo you want a killer home recording studio that can deliver great sounding tracks and not break the bank? Graham Cochrane lets you know exactly how to do that in this rundown of the five essential pieces of recording equipment you need in your home studio setup. Read more.

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The qualities of a good artist manager

by Steve Rennie December 17, 2014

Rick Neuheisel InterviewPicking the right partners in the music business is a big-picture concept that cannot be understated. It influences every decision an artist makes regarding his or her career in music. Former UCLA football coach Rick Neuheisel talks about the qualities of a good coach – and artist manager. Read more.

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Six music promotion mistakes to avoid

by Bobby Borg December 16, 2014

music promotion mistakes to avoidAre you having trouble getting the word out about your products and services and getting to that next level of your music career? Are you making mistakes that are costing you time, money, and even your own fans? Whether it’s failing to present a consistent brand or not pushing sales, these music promotion mistakes can derail your music career. Read more.

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A quick buyer’s guide for your home studio microphone

by Greg Savage December 11, 2014

Two favorite home studio microphonesMicrophones are among the most important things in a studio’s arsenal – but don’t get caught up in the “more money equals better quality” syndrome when purchasing a home studio microphone. Like a camera lens, there are microphones that are good for wide angles, others for narrow focus, and there are those that have a vintage feel to them. No mic/pattern combination works for everything. Read more.

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My six favorite home studio accessories (this year)

by Craig Anderton December 5, 2014

Pauly Pop FilterThere’s always something your studio could use to improve work flow and functionality. Gibson’s Craig Anderton fell in love with these six home studio accessories this year. These goodies have stood out over the past year as essential for his studio, and they can contribute to any studio makeover or holiday wish list. Read more.

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Create content to achieve your music career goals

by Jon Ostrow December 4, 2014

Content strategyBuilding a strong fan base online requires you to create and execute an effective content strategy. Most often, we focus on the idea of engagement, and while there is no doubt that this is a requirement of an effective content strategy, engagement should not be the only focus of your online music marketing and your efforts to achieve your music career goals. Read more.

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Online music marketing etiquette: tips for email, social, and YouTube

by Bobby Borg December 2, 2014

online music marketing etiquetteWhile the Internet and new technologies propel online music marketing ever into the future, I’m amazed by how many of us have the etiquette of a caveperson. Seriously, I just got an anonymous link posted on my social networks with the blurb, “Yo, check my song out.” Two seconds later, I got a friend request from someone with no profile picture other than that creepy, default blank head. Read more.

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