From the category archives:

Promotion

4 Steps to Convert Goals into Results

by Cheryl B. Engelhardt January 24, 2012

In the Key of Success"Goal" is such a ridiculous word. It’s a word that, once you put it in place, you automatically create its inverse: the possibility of failing to achieve it. The prospect of failure can be so scary that it becomes impossible to take action towards achieving your goal, and thus, the downwards cycle of mediocrity and spinning the wheels begins! Read more…

6 comments

Independent Success – An Interview with Sean O’Connell of Music Allies

by Rick Goetz December 16, 2011

Be great and be honest with the connection that you’re making. You’ve got to hustle and make your own destiny. But my biggest piece of advice is, team up with someone passionate to work with you. And that doesn’t mean someone from the music business. When you look at a lot of people I’ve worked with and look at who their managers are, they started as enthusiastic young people who didn’t have training in the music business… Read more…

5 comments

Press Kit Fundamentals – How To Write A Compelling Artist Bio

by Michael Gallant December 12, 2011

Samson MicAs creative and expressive musical artists, we’d like to believe our music speaks for itself. It does, of course, but a well-crafted artist bio is still a necessary part of your press kit and promotional efforts. In addition to giving the reader a glimpse into your musical career/journey/accomplishments to date, an engagingly written band bio can increase the chances of your music getting heard, whether you’re approaching music journalists for press coverage, creating an electronic press kit, or just trying to draw in casual visitors to your website. Read more…

8 comments

Fundraising with CDs and DVDs: Manufacturing and Packaging

by Andre Calilhanna December 7, 2011

When it’s time to raise money for your club or organization, you may already have your go-to method of procuring funds. But there’s always room to improve, and maybe it’s time to find an additional revenue generator – or it may be time for a totally new solution. Perhaps you’re terrified by the whole concept. Read more…

1 comment

The Tip Jar Effect

by Scott James November 15, 2011

The Tip Jar EffectRemember the Seinfeld episode where George goes to give the guy a tip at the pizza place, but the guy doesn’t see him put it in the jar and he tries to reach in and take his money back?

It’s funny because most of us can relate to it (well, hopefully not the part about reaching back into the jar!). If we’re being totally honest, when most of us give someone a tip we want them to see us doing it. We want them to feel like they’re getting hooked up and a part of us wants to be acknowledged for making a contribution. Read more…

61 comments

Finding money for your project – a look at Kickstarter and other fan-funding sites

by Keith Hatschek and Casey Newlin November 3, 2011

For decades, record labels have served as “banks” for musicians, loaning artists money up-front to write, record, and release their music. In the utopian scenario, this up-front money (an advance), would be paid back from the artist’s royalty earnings from album sales (recoupment), and everyone would walk away happy. Read more…

10 comments

Holiday Sales – Do Something Special

by Disc Makers September 28, 2011

The Christmas/holiday season is the time when retailers make the bulk of the their yearly sales and profits, and the music industry is no different. CD and music sales peak in the last months of the year, and whether you have a holiday theme to your album or a Christmas song added to your playlist or not, there are plenty of things you can do to make the holidays translate to a profitable season for you and your act. Read more…

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Taking it to the Streets – Busking Tips From Veteran Street Performers

by Michael Gallant September 21, 2011

Performing to an appreciative audience doesn’t always mean having to pitch a venue, schedule a gig, and pimp it far and wide. In fact, many skilled and experienced musicians choose to take their tunes to the streets, playing to informal audiences at train platforms, thoroughfares, and parks everywhere. Read more…

2 comments

Artist Booking Essentials: College concerts and the military market

by Rick Goetz August 5, 2011

What advice would you give a DIY artist that wants to get into the college circuit? The college concert market is ruled by two entities: the National Association for Campus Activities (NACA) and the Association for the Promotion of Campus Activities (APCA). These two organizations are working in a cohabitative nature, but I would say to some extent they are also competitors. They both set up the infrastructure for schools and their programming boards to come together to one place. Agents and artists come in on the other side of the fence and work to find a way to book the entertainment onto the campuses. Read more…

7 comments

5 Habits That Will Make You a More Successful Musician

by Scott James August 3, 2011

There are a lot of posts out there that have great tips for becoming a more successful musician by using things like social media, sales techniques and email marketing strategies. I wanted to take a bit of a different approach and look at getting better results by improving the foundation that those things are built on…YOU! By changing some of your unconscious habits you can literally multiply your results in just a matter of months. Read more…

5 comments

One Thing a Day for My Songwriting Journey

by Doak Turner July 5, 2011

If I told you you should do over 350 things for your music career between now and this day next year, you’d probably think I was crazy. But you could do one thing a day, right? One thing a day over the year is how many? Exactly, 365 things on your journey in the next year. Read more…

4 comments

Setting Your Goals

by Ariel Hyatt July 1, 2011

In any aspect of your personal or professional life, setting goals is an empowering way to set the stage for success. In regard to your music, taking the time to visualize your goals can help you pave a personal roadmap for defining and achieving success with your career, whether you consider music your hobby or you are making a living out of it full-time. Read more…

2 comments

10 Questions to Ask a Potential Band Member

by David Hooper July 1, 2011

It’s like a job interview, but so much more. A band member isn’t just doing a job – they are joining your creative family. You want to be sure of their technical ability, and you also want to be sure they will blend with the rest of the band. Success for your group depends on a synergistic blend of personalities. Here are ten questions you can ask a potential band member to ensure they will be exactly what you need to take your band to the next level. Read more…

1 comment

How to Create a Wikipedia Page for your Band/Music

by Disc Makers June 28, 2011

WikipediaGetting a Wikipedia page approved for your music project can be tricky. It can also be great for building credibility and gaining exposure for your music.

Because of the sheer number of relatively unknown independent artists out there, Wikipedia has become very strict in its guidelines for accepting artist pages. Wikipedia editors are composed of volunteers from around the world and they all interpret Wikipedia’s guidelines a little differently, so, mileage may vary. Read more…

11 comments

How To Make it in Philly as a Musician

by Disc Makers June 22, 2011

We are always interested in the local music scenes throughout cities across the country. Here’s a look at the state of the Philadelphia scene from Flying Kite Media and some local Philadelphia producers and musicians:

Who would have figured we’d have the Schuylkill River to thank for depth of musical talent in Philadelphia. The Schuylkill provides millions of gallons of water to the city. And according to Philadelphia music producer and engineer Phil Nicolo, the state of music in Philadelphia is as vibrant as ever thanks to the water.

Read more…

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