by Scott James
November 15, 2011
Remember the Seinfeld episode where George goes to give the guy a tip at the pizza place, but the guy doesn’t see him put it in the jar and he tries to reach in and take his money back?
It’s funny because most of us can relate to it (well, hopefully not the part about reaching back into the jar!). If we’re being totally honest, when most of us give someone a tip we want them to see us doing it. We want them to feel like they’re getting hooked up and a part of us wants to be acknowledged for making a contribution. Read more…
by Michael Gallant
November 10, 2011
Everyone has experienced it before — you see an advertisement on TV and three weeks later, you’re still humming the same catchy melody that playfully urges you to buy a soft drink, bring your car in for a new muffler, or change insurance companies. Such is the mysterious art of jingle writing.
Crafting words and music for the sole purpose of selling a product can be lucrative, creatively challenging, and fun — but how do you make the jump from indie songwriter, musician, artist, or producer to trusted messenger of a company’s brand? What do you do once you’ve actually landed your first gig writing commercial ad music? Read more…