From the category archives:

DVD Edge

Marketing and Exercise – It’s All a Numbers Game

by Steven Spatz March 5, 2010

It’s 5 am and the shrill blast from my alarm clock has successfully propelled me out of bed. Thirty minutes later, I’m on the road to my gym.

Why am I starting this marketing article with a description of my pre-dawn routine? Because while I was trudging along on the treadmill, it occurred to me: Marketing your business is a lot like an exercise program. Here’s how. Read more…

4 comments

Fast Path to Blu-ray: Bruce Nazarian Interview, Part II

by Lee Purcell February 4, 2010

Bruce NazarianDespite justly being known as a digital jack-of-all-trades (aka Mr. Digital Guy), Bruce Nazarian thoroughly enjoys his vinyl collection, including many records he personally produced early in his rich and varied career. Much of his work has involved pushing the outer boundaries of creativity in the digital media realm – from pioneering achievements in direct-to-disk recording to evangelizing the potential and use of DVD and Blu-ray discs. Read more…

1 comment

The Digital Guy: Bruce Nazarian Delivers His State of the Industry Address

by Lee Purcell January 25, 2010

Despite justly being known as a digital jack-of-all-trades (aka Mr. Digital Guy), Bruce Nazarian thoroughly enjoys his vinyl collection, including many records he personally produced early in his rich and varied career. Much of his work has involved pushing the outer boundaries of creativity in the digital media realm – from pioneering achievements in direct-to-disk recording to evangelizing the potential and use of DVD and Blu-ray discs. Read more…

3 comments

DVD-9 Compatibility: Creating a Suitable Master for Replication

by Craig Elliott Hanna October 29, 2009

With the advent of inexpensive desktop DVD authoring applications, it’s now possible for almost anyone to make a DVD on their Mac or PC. And with replication facilities accepting recordable DVDs as masters, the workflow has become even easier and more streamlined than in the past. Read more…

2 comments

Designing Custom DVD Menus: Part II

by Craig Elliott Hanna October 29, 2009

DVDmenuIn Part I, we discussed some of the basics for designing DVD menus. In Part II, we’ll expand on these basics and by discussing some of the rules and tips that will help you create professional DVD menus.

Before the advent of desktop editing, graphics were created on specialized equipment specifically designed for video production. With the advances in video editing applications for the PC, you’re going to create all of your graphics on a computer. This presents a problem because applications like Photoshop weren’t designed to create graphics for video. Read more…

0 comments

Designing Custom DVD Menus: Part I

by Craig Elliott Hanna October 28, 2009

DVD authoring software makes it easy to create and design template-based DVD menus. But many of those templates have limitations and drawbacks that may produce a less-than-acceptable DVD menu. At some point you may need to abandon templates and create your own custom designed menu. This may seem intimidating at first, but if you have the design talent, it’s really not difficult at all. Read more…

0 comments

Blu-ray FAQ

by Craig Elliott Hanna August 25, 2009

Ready to jump into Blu-ray? Here is a brief FAQ to help you make an informed decision.
How does Blu-ray work? Larger capacity on Blu-ray discs is achieved through the use of a shorter wavelength laser as opposed the larger red laser used on SD DVDs. The blue laser allows BD to utilize smaller pits and lands than are used on SD DVDs. Pits and lands are the method by which information is stored on an optical disc. Because the pits and lands are smaller they can be placed closer together resulting in more information being stored on the same size disc. In conjunction with different optics and faster disc rotation, BD discs can store 5X more data than SD DVDs. Read more…

0 comments

Where Social Meets Creative

by Lee Purcell August 24, 2009

Crowdsourcing is a relatively recent phenomenon – a means by which creative projects are performed by networked individuals whose geographic location on the planet is entirely irrelevant. If a contributor can log onto the internet, upload a file, and participate in an online forum, he or she has met the key requirements to participate. Taking advantage of bandwidth improvements for accessing the internet, social networking platform advances, and growing acceptance of cloud computing, crowdsourcing has gained a growing body of advocates and each new project completed serves as a further proof of concept. Read more…

0 comments