by Julia L. Rogers
October 28, 2011
Part of being a DIY artist is marketing yourself like an entrepreneur or small business owner. You’re presenting the brand of “You, Inc.,” comprised of all the unique things about your music and you as an artist. And while putting some tracks up on social media platforms like Facebook and MySpace – and your own website – is an important part of your marketing plan, you can’t just leave it at that and hope someone will simply stumble across your music.
An important part of your PR efforts as a DIY artist is to effectively present yourself to music blogs, podcasts, online music communities, websites, and magazines. It’s a given that if you’re at the stage where you’re ready to approach the music press, you should have at least two things: 1) a professional-sounding collection of your songs that represents you at your best; 2) tangible proof that you are playing regularly and working hard at providing an engaging experience for your fan base. Read more…
by Andre Calilhanna
October 20, 2011
From Jimmy Page and Slash with their raging Les Pauls, to Angus Young’s SG and B.B, King’s “Lucille,” Gibson guitars are indelibly linked to popular music dating back to the 1950s. Today, in addition to electric guitars, Gibson manufactures acoustic guitars, banjos, dobros, mandolins, pianos (Baldwin), juke boxes (Wurlitzer), electronics, and accessories – not to mention the entire line of Epiphone products.Read more…