by Cheryl B. Engelhardt
March 19, 2012
I work in waves. I can write a ton of songs in a few months then nothing. I used to freak out that my songwriting creativity was gone forever. Now I know this is just how I work. I have three phases of my music career process: the touring, the creative and songwriting, and the business. They seem to weave in and out of each other. When I’m in touring mode or song writing mode, I’m never really psyched about booking, making phone calls, or sending emails. When my touring and creative spurts are over, I kick my music business plan into high-gear.
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by Michael Gallant
March 15, 2012
Whether you’re announcing an exciting new collaboration on your latest album, or telling the world about that great festival gig you just booked, every artist’s marketing strategy needs to include a plan to spread the word to press, booking agents, promoters, club owners, music industry, and ultimately, fans. Enter the press release, the all-powerful written announcement that broadcasts the vitally important 5 Ws – who, what, where, why, and when – on your big news. Read more.