From the category archives:

Business Forum

NAMM Notes, Day 3: Peavey’s auto-tuned guitar, a new ribbon mic from AT, and another awesome stomp box

by Keith Hatschek February 9, 2012

BC RIchBy Saturday, many of us are moving a bit more slowly than we were on the first day of the NAMM show. Evenings are filled with friends, live music, and a libation – or two. By day three, experienced NAMM attendees have made up a short list of products that we may have heard of from another attendee or read about in the NAMM daily, which is packed with new product announcements. Read more.

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NAMM Notes, Day 2: Vintage Vibe’s Rhodes coup, LouderLogic app, and a DJ revolution in the Emulator DVS

by Keith Hatschek February 8, 2012

EmulatorI switched shoes, from New Balance to Keens, to try to preserve the most abused portion of any tradeshow attendee’s body – da feet. Walking three to four miles on concrete floors day after day takes its toll, but you have to keep up. Each day starts with a massive crush of people trying to beat you into whatever hall you’re trying to explore. OK, what’s on today’s menu? Read more.

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Notes from NAMM 2012: Day 1, Apps, Harpejjis, and Delays

by Keith Hatschek February 7, 2012

Delay LlamaIt’s January 19th. It’s 65º and sunny and I’m standing in line with a few thousand other musicians. Ah, Anaheim. Time for the annual ritual known as NAMM.

This year’s show drew 95,000 attendees and more than 1,400 exhibitors. Amidst the sore feet, schlepped shoulder bags, and (too tight) spandex on some of the aging rock stars in attendance, it’s a heck of a party and a real look ahead at what music products will be making waves in the coming year. So what products caught my ears and eyes at this year’s NAMM? Read more.

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Ringtones – still topping the charts

by Disc Makers January 31, 2012

RingtonesDid you know ringtones make up 1/3 of online music revenue? Did you know ringtones can go platinum? The folks at MusicProductionSchools.net put together this infographic that spells out some fun and interesting facts about ringtones. Check out the entire infographic.

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The 360 Deal – the music industry’s scary monster

by Andre Calilhanna January 17, 2012

It’s fun and easy to blame the woes of the world on major labels. After all, they’ve brought us The Pussycat Dolls, Milli Vanilli, and global warming. Oh yeah, there’s also the 360 record deal. 360 deals are common across all types of music labels, and music publishers are also in on the action with versions of their own. Not to be left out, concert promotion giant Live Nation also bangs the drum, having signed so-called 360 deals with the likes of Madonna and Jay-Z. Read more…

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Vocal Health Basics – How to Properly Care for Your Voice

by Keith Hatschek January 9, 2012

It seems that hardly a month goes by where a top singer isn’t forced to interrupt a tour, take a break, or undergo a medical procedure due to problems with their voice. Vocal health is often taken for granted, but once problems develop, they can stop a singer dead in his or her tracks, and in some cases require surgery and a lengthy post-surgery period of rest and recovery. Read more…

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Independent Success – An Interview with Sean O’Connell of Music Allies

by Rick Goetz December 16, 2011

Be great and be honest with the connection that you’re making. You’ve got to hustle and make your own destiny. But my biggest piece of advice is, team up with someone passionate to work with you. And that doesn’t mean someone from the music business. When you look at a lot of people I’ve worked with and look at who their managers are, they started as enthusiastic young people who didn’t have training in the music business… Read more…

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Press Kit Fundamentals – How To Write A Compelling Artist Bio

by Michael Gallant December 12, 2011

Samson MicAs creative and expressive musical artists, we’d like to believe our music speaks for itself. It does, of course, but a well-crafted artist bio is still a necessary part of your press kit and promotional efforts. In addition to giving the reader a glimpse into your musical career/journey/accomplishments to date, an engagingly written band bio can increase the chances of your music getting heard, whether you’re approaching music journalists for press coverage, creating an electronic press kit, or just trying to draw in casual visitors to your website. Read more…

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Fundraising with CDs and DVDs: Manufacturing and Packaging

by Andre Calilhanna December 7, 2011

When it’s time to raise money for your club or organization, you may already have your go-to method of procuring funds. But there’s always room to improve, and maybe it’s time to find an additional revenue generator – or it may be time for a totally new solution. Perhaps you’re terrified by the whole concept. Read more…

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Who Hires Session Musicians?

by Bobby Owsinski and Paul Ill November 21, 2011

Since music today is recorded professionally everywhere – from bedrooms onto laptop programs like GarageBand to 2,500-square-foot near-perfect acoustical environments attached to control rooms loaded with recording gear worth millions of dollars – it’s safe to say that almost anyone making music will be able to hire you for a professional recording session. If you’re in demand, you’ll probably get all sorts of playing opportunities from sources you wouldn’t suspect. That being said, the top three sources for session work are contractors, producers, and highly respected session musicians. Read more…

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The Tip Jar Effect

by Scott James November 15, 2011

The Tip Jar EffectRemember the Seinfeld episode where George goes to give the guy a tip at the pizza place, but the guy doesn’t see him put it in the jar and he tries to reach in and take his money back?

It’s funny because most of us can relate to it (well, hopefully not the part about reaching back into the jar!). If we’re being totally honest, when most of us give someone a tip we want them to see us doing it. We want them to feel like they’re getting hooked up and a part of us wants to be acknowledged for making a contribution. Read more…

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12 Tips for Writing, and Selling, Great Jingles

by Michael Gallant November 10, 2011

Everyone has experienced it before — you see an advertisement on TV and three weeks later, you’re still humming the same catchy melody that playfully urges you to buy a soft drink, bring your car in for a new muffler, or change insurance companies. Such is the mysterious art of jingle writing.

Crafting words and music for the sole purpose of selling a product can be lucrative, creatively challenging, and fun — but how do you make the jump from indie songwriter, musician, artist, or producer to trusted messenger of a company’s brand? What do you do once you’ve actually landed your first gig writing commercial ad music? Read more…

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Finding money for your project – a look at Kickstarter and other fan-funding sites

by Keith Hatschek and Casey Newlin November 3, 2011

For decades, record labels have served as “banks” for musicians, loaning artists money up-front to write, record, and release their music. In the utopian scenario, this up-front money (an advance), would be paid back from the artist’s royalty earnings from album sales (recoupment), and everyone would walk away happy. Read more…

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DIY Video Accessories

by Kyle Cassidy October 28, 2011

Producing video is an exciting hobby and rewarding business, but it takes a lot of gear. Sometimes, the rewarding and the exciting part can be in just making the gear. There are lots of pieces of equipment made to perform very exact tasks in video production, from camera mounts that help cameras move smoothly to light producing and shaping tools. We all look through thick catalogues crammed with gear with a quickening heartbeat and wide eyes (I know I’ve never seen a light modifier I didn’t immediately know would solve every problem I’ve ever had with lighting), and this gear acquisition syndrome….Read more…

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5 Tips for Approaching Music Blogs, Writers, and Other Music Press

by Julia L. Rogers October 28, 2011

Part of being a DIY artist is marketing yourself like an entrepreneur or small business owner. You’re presenting the brand of “You, Inc.,” comprised of all the unique things about your music and you as an artist. And while putting some tracks up on social media platforms like Facebook and MySpace – and your own website – is an important part of your marketing plan, you can’t just leave it at that and hope someone will simply stumble across your music.

An important part of your PR efforts as a DIY artist is to effectively present yourself to music blogs, podcasts, online music communities, websites, and magazines. It’s a given that if you’re at the stage where you’re ready to approach the music press, you should have at least two things: 1) a professional-sounding collection of your songs that represents you at your best; 2) tangible proof that you are playing regularly and working hard at providing an engaging experience for your fan base. Read more…

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