From the category archives:

Business Forum

Blog and website writing tips

by James Druman March 24, 2015

Writing tips for music marketingNot all musicians are good writers, so if any part of your marketing consists of creating content, improving your writing craft should be a priority. If writing isn’t your cup of tea, it can take you an entire day to produce a rough draft for a blog article. Here are eight writing tips to help you work faster without sacrificing quality. Read more.

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Career killing execution mistakes musicians make

by Bobby Borg March 22, 2015

Mistakes Musicians MakeIn this post, we highlight five career killing execution mistakes musicians make when trying to get to the next level. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.

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Five mistakes keeping you from becoming a great musician

by Bobby Borg February 26, 2015

Becoming a great musician takes practiceBecoming a great musician isn’t easy, but avoiding these mistakes will increase your odds for success. Follow this advice and you’ll improve as a musician. First, as Malcolm Gladwell eloquently states in his book The Outliers, anyone wanting to be good at their craft must put in their 10,000 hours of practice. Read more.

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The psychology of being great

by Steve Rennie February 17, 2015

Dr. Rotella talks success in the music businessIf you are looking to do something great in the music biz – or in anything in life – you’ll need to have your head screwed on straight. Steve Rennie, AKA The Renman, consistently talks about how you can prepare yourself for success in the music business, and it all starts with having the right attitude. Read more.

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Music business terminology

by Adam Melcher February 12, 2015

Definitions and music business terminologyWith every industry comes a set of terms that is specific to that field; the music business is no different. Check out this quick list of compiled definitions and music business terminology so you can learn to speak the language of the music industry. Read more.

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Build your brand identity with the right band name

by Bobby Borg February 4, 2015

Finding the right band nameNaming your band is an important consideration in the endeavor of building your brand. If you’re just forming your new act, it’s not too early to recognize that your name is what will typically be stamped on all of your products as well as your websites, business cards, bass drum heads, and cases. Read more.

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Get exclusive deals and discounts from Backstage

by Disc Makers January 28, 2015

Backstage music gear dealsBackstage is a new program from Disc Makers that offers exclusive deals on music gear and provides member-only access to discounts on services such as gig booking and post-production mastering, plus plenty of other special offers created for the independent musician. Read more.

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How to develop short, mid, and long-term music career goals

by Keith Hatschek January 20, 2015

Smart music career goalsDreams are not goals. A goal must be written down and have a date by which you intend to complete it. For example, pitching your original songs to four music supervisors within the next 30 days is an attainable goal, since you have complete control over whether or not you can achieve this goal. Read more.

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Improve your music marketing campaigns

by Bobby Borg January 19, 2015

ocus your music marketing campaignsDirect marketing is the process of communicating directly with fans (e.g. mailing tour dates, texting announcements about contests, and posting website links to your fund raisers). But there’s more to direct marketing then just hitting “send.” To increase your return on your future music marketing campaigns, read these ten tips. Read more.

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Networking is key to success in the music business

by Steve Rennie January 15, 2015

Networking and success in the music businessYou know what the secret is?” Rob “Blasko” Nicholson reveals, “The hour that you’re onstage, that’s not the important part. It’s the other 23 hours of the day. If no one can stand you because you’re a raging asshole or a drug addict or whatever for 23 hours of the day, it doesn’t matter how good you are for the hour onstage.” Read more.

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How to find and manage session players for your studio recording

by Michael Gallant January 14, 2015

Hiring session players for your studio recordingRecording your own music can be an amazing and challenging experience. Case in point, your band’s newest tune is begging for a raucous fiddle solo or a cool cello line, and none of you have worked with either sort of instrumentalist before. How do you find the right player? Read more.

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VNYL: the Netflix of vinyl albums?

by Disc Makers January 13, 2015

VNYL is a vinyl albums subscription serviceFocused on providing a curated listening experience and an easy rental process, VNYL strives to be as intimate as possible. Each record is shipped with a paper sleeve insert and borrowers are encouraged to write comments and thoughts about the music directly on the sleeve, so that the vinyl albums’ travels can be documented. Read more.

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DIY, but don’t do it alone

by Jon Ostrow January 8, 2015

DIY success in musicThe DIY concept has been evangelized, refuted, and defended as the way to achieve success in music. No matter what your opinion is regarding the do-it-yourself ethos, there is one thing that should be universally accepted: do-it-yourself doesn’t mean you are a one person machine. Read more.

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How to have a happy and productive career in music

by Bobby Borg January 5, 2015

Have a happy and productive career in musicPursuing a career in music business is not easy nor is it for the thin skinned. In fact, with all the challenges one has to face to get noticed, it can actually be pretty darn depressing. It’s the time of year for lists and goals, so here are 17 ideas to help keep your spirits high and your focus sharp as you pursue new heights in your career in music! Read more.

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How to roll out effective music sales promotions

by Bobby Borg December 29, 2014

effective music sales promotionsSales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Music sales promotions can be applied to selling CDs, merch, concert tickets, and so much more. You must use these promotions strategically, and these tips can help build more sales when you do. Read more.

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