From the category archives:

Business Forum

Wax is back – and the vinyl record revival is good news for indie artists

by Keith Hatschek November 20, 2014

vinyl record on a turntableVinyl record sales are on pace for another 30% growth from last year, and this vinyl revival can be a sales driver for independent artists. According to Dan Faughnder of Sledding With Tigers, “Once we announced that our first vinyl was in the pipeline, we received enough pre-orders to basically break even on the pressing cost before we even got our test pressings from the plant.” Read more.

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Improve your chances for a successful music career (without compromising your integrity)

by Bobby Borg November 13, 2014

Success in musicIf you don’t stand for something, you can fall for anything. Success starts with a vision – and a vision statement. A vision statement is a declaration of where you’d like your career to be in seven to ten years down the road. With this defined and in place, it’s far easier to map out the directions for how you’re going to get to your desired destination. Read more.

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Do you need a manager to succeed in music?

by Disc Makers November 11, 2014

Greg SavageDo music producers, artists, and bands need managers? Maybe, maybe not. It depends on where you are currently in your career. This question will come up sooner or later regardless of where you are. Before signing any contracts here are a few things to consider. Read more.

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How to split the music publishing pie

by Steve Rennie November 4, 2014

Ask RenmanWorking with partners when songwriting is inherently collaborative and is often how great songs get written. Plus – for musicians, songwriters, and producers – the music creation process is usually the most enjoyable. But how do you split up the music publishing pie when it comes down to business? Read more.

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The musician’s social media checklist

by Jon Ostrow October 28, 2014

music social media marketingMarketing your band and your music on the digital landscape, it’s easy to get lost focusing your time and efforts on the wrong sites and connecting with the wrong people. Ideally, you’d take the time and have an opportunity to think through the who, how, what, where, and why so that all of your efforts are connecting you to potential fans and influencers within your niche from the get go. Read more.

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Test your music products before you go to market

by Bobby Borg October 27, 2014

Test your music productsTesting and feedback should be part of the process of getting your music products into releasable form. Testing material on your most likely fans, and making necessary improvements and decisions before committing your time and money to the recording, manufacturing, distributing, and promoting it. Without market research, you could easily spend hundreds (or thousands) of your hard-earned dollars recording music that’s unmarketable to music supervisors, labels, radio stations, and even your own target fans! Read more.

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A study in record production: Miranda Lambert and Beck

by Keith Hatschek and Jeff Crawford October 22, 2014

Morning Phase record production As you prepare to self produce your next recording project, take time to study record production that inspires you. The role of a record producer is critical to any successful recording project, it’s the creative guidance and vision of what the finished recording will sound like that makes a producer most valuable. We take a look at tracks by Miranda Lambert and Beck. Read more.

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The case of the lost bass

by Andre Calilhanna October 17, 2014

Reasons to have instrument insuranceBassist Malcolm Gold’s story about the benefits of MusicPro instrument insurance doesn’t involve theft or damage. It was just a momentary lapse of focus on a long commute. “It was a very stressful time in my life. I was traveling on a train with a beautiful 1966 ice-blue metallic Fender Jazz bass. It’s a custom color, and worth a considerable amount of money, to say the least.” Read more.

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How to launch a music publicity campaign

by Randy Chertkow and Jason Feehan October 14, 2014

planning a music publicity campaignMost bands do a traditional media campaign (newspapers, magazines, radio), as well as a new media campaign (podcasts, music blogs, MP3s). Music publicity is not just compiling lists and following steps mechanically, it should be fun and is a chance to channel the same creativity you put into your music to build a buzz. Read more.

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If you ain’t measuring, you ain’t marketing

by Bobby Borg October 9, 2014

Measure MarketingMake no mistake, marketing your music – in fact, any marketing – is not about “doing things,” it’s about “doing the right things.” This is the essence of marketing measurement and why it is so important to your career. Measuring is the process of creating systems to collect, analyze, and act on information that is relevant to the goals of your marketing plan. Read more.

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Make music your career: seven rules to put you on track

by Keith Hatschek October 3, 2014

Music Career RulesHave you ever been a starving musician? It’s no fun. Wondering where this month’s rent money is going to come from, scrounging up change in the sofa to put gas in your car, hoping that a string doesn’t break during the gig. No one goes from a little known performer to self-sufficient artist overnight. Here are seven rules to help you transition from someone with talent and a dream to someone with talent and a career in music. Read more.

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Disc Makers is the official vinyl pressing sponsor of Record Store Day!

by Disc Makers September 24, 2014

record-store-day It’s official! Now that we’re back in the vinyl LP game, it’s only natural that we’d be the official vinyl pressing sponsor of Record Store Day, a celebration of the enduring importance and coolness of the independent record store, held on the third Saturday of April every year. Read more.

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How to link to your website directly from your YouTube video

by Ben Sword September 16, 2014

Ben Sword talks YouTube buttonsBen Sword, founder and head of MusicMarketing.com brings us what he calls “the most exciting new feature in the history of YouTube features.” Now you can add an active link to your website in your video. Your video plays, a button pops up, and viewers can click on it and land on your website. That’s a pretty awesome way to increase traffic and interaction with new and existing fans. Read more.

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Email marketing and increasing your subscribers

by Shaun Letang September 11, 2014

Email marketing tipsYour email list is yours to keep. Social sites have come and gone or fallen out of favor over time. And social sites usually aren’t as good at getting people to take action, so if you want ticket sales and CD purchases, you should start building your list. Now that we know why you need a mailing list, let’s look at six ways you can increase your subscriber count. Read more.

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Planning your album: your CD release (and post-release)

by Randy Chertkow and Jason Feehan September 3, 2014

CD release tipsIf you’re sitting down to tackle making an album, there’s a lot to think about; from clearing the rights for your cover songs to converting the cover art to the right format. When you get your manufactured CDs in hand, there are still a lot of things you need to do – namely, releasing the album for sale to the public. While your music is at the heart of what you do, your identity, image, brand, website, web presence, merchandise, and publicity is what you use to connect with your fans. Randy Chertkow and Jason Feehan have revised our popular Planning Your Album From Beginning To End guide. Here’s an excerpt from the revised guide. Read more.

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