From the category archives:

Business Forum

Getting the most from your entertainment attorney

by Bobby Borg February 5, 2016

entertainment attorneyAttorneys are necessary to the business of music and your muisc career. An entertainment attorney reviews contracts with your best interests in mind, translates contract clauses into terms you can understand, and knows what issues are important to negotiate for in recording, publishing, and merchandising agreements. Read more.

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Crowdfunding success is a process, not a fluke

by Cheryl B. Engelhardt February 3, 2016

crowdfunding successMy methodical and logical ways of working at my music career don’t account for “fluke.” I quantify everything. I even have an 8-step process for writing emails. Inspiration, luck, coincidence, and fate, are all concepts I dismiss, claiming that really we have the power to create exactly what we want, with the help of a few key tools. Read more.

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Social Media Tools for Musicians: #DMchat Recap

by Lucy Briggs February 1, 2016

new social media tools for musiciansMadalyn Sklar, social media coach and founder of GoGirlsMusic.com, offered thoughts on marketing and new social media tools for musicians. Q: What is your “secret sauce” for growing your Twitter following? A: Tweeting every day, participate in chats, respond to notifications, use Twitter lists, engage. Read more. Read more.

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Some things I wish I’d known before making an album

by Chris Huff January 26, 2016

making an albumIn life, and when making an album, things happen. The more you understand about the process and the more detail-focused you are, the better your chances for success. So here are some things I wish I had been told before I started putting together an album’s worth of material to be pressed and distributed. Read more.

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How does Soundcloud promotion help your band?

by Matt Bacon January 20, 2016

soundcloud promotionSoundcloud is special because its features allow it to create a very intimate sense of partnership with your listener. Everyone knows you need to create a personal bond with your fans, and Soundcloud isn’t really a streaming service at all – it’s more of a music-centric social network. Read more.

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The history of the incomparable Gibson Flying V guitar

by Andre Calilhanna January 20, 2016

Gibson 1967 Flying V The Modernistic trio of the Flying V, the Moderne, and the Explorer were first designed in 1957 with the concept of bringing futuristic design elements to the Gibson electric guitar line. Borrowing ideas from other modern designs of the era, Gibson created some of the more exotic production guitars of its day. Read more.

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New social media tools for the smart musician

by Madalyn Sklar January 15, 2016

new social media toolsAre you making the most of your social media presence? Sure, you tweet. You connect with friends and fans on Facebook. You post videos of your shows on YouTube. But it’s time consuming. You’d rather focus on writing and performing. Luckily there are sites and hacks that can make your life easier all while keeping up with the Joneses. Read more.

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Music streaming 2016, Part 2: the complex revenue equation

by Keith Hatschek and Robert Bassett January 13, 2016

music streaming 2016 revenueA big part of the revenue blurriness in music streaming is because many record deals were made before the advent of music streaming, using a model of selling a physical product. It’s time to tackle the job of drafting contracts to account for the fact that there are no manufacturing costs with streaming or download sales. Read more.

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Music streaming 2016, Part 1: the current streaming landscape

by Keith Hatschek and Robert Bassett January 12, 2016

music streaming 20162015 was marked by a number of high-profile artists continuing to speak out against the music streaming business model while excluding their music from providers like Pandora, Spotify, Apple Music, Tidal, and many more. Mainstream artists have challenged whether streaming can ever be profitable for artists. Read more.

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26 Notable Musicians Who Died in 2015

by Andre Calilhanna January 8, 2016

musicians who died in 20152015 ended with a number of iconic artists dying, and there were many others who passed throughout the year. This list is nowhere near comprehensive – but includes 26 musicians who died in 2015. The names link to the All Music bios for the artists (in most cases), and there are links to videos in the body text as well. Read more.

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Predictions for the music industry: Part 2

by Bobby Borg January 6, 2016

predictions for the music industryMusic isn’t going anywhere – we dance to it, graduate to it, and get married to it. But the music industry will continue to change and grow. Part 2 includes predictions for the music industry related to artist branding, live performances, and new products that might evolve for musical artists. Read more.

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What to do after the interview

by Michael Gallant January 5, 2016

give a great interviewLast month, we published “How to give a great interview as an indie musician,” with advice on how to give a great interview for a newspaper, blog, magazine, radio, or whatever. A big part of making the best of an interview is knowing what follow-up to do once the interview is over — and a few things to avoid doing, as well. Read more.

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Predictions for the music industry: Part 1

by Bobby Borg December 30, 2015

predictions for the music industryAfter witnessing how quickly new technology has changed the music business in just the past five years, it’s a safe bet that no one can know for sure what awaits the music industry in the near future. Still these predictions for the music industry by leading industry professionals are interesting, insightful, and inspiring. Read more.

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Talk the talk: How to give a great interview as an indie musician

by Michael Gallant December 22, 2015

how to give a great interviewIf you’re at the point in your career where music journalists and bloggers want to interview you, it’s important to be prepared. Getting press requests but not convinced you know how to give a great interview? These seven tips can help you prepare, focus, and deliver an interview that can impact your music career. Read more.

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Build a story that someone will want to invest in

by Matt Urmy December 21, 2015

sustainable music careerSpinning your wheels is not the recipe for a sustainable music career. Build a story that someone will want to invest in. Pay attention to the business details. Don’t wake up 10 years from now just to realize that you’ve been spinning your wheels when you could have been making real progress. Read more.

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