From the category archives:

Business Forum

How to deal with criticism as a musician

by Bobby Borg July 2, 2015

How to deal with criticism as a musicianGetting feedback from a sample of your audience is a great way to measure your success. But what happens when you get feedback that is the opposite of what you wanted to hear? Finding your true voice and an audience to whom you appeal requires time, patience, dedication, motivation, and effort. Read more.

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Expand your audience with opening act and support slots

by Jeri Goldstein June 26, 2015

opening actOne way to expand your audience is to serve as an opening act for a better-known artist on multiple tour dates or one local show. Sometimes you can get lucky and be in the right place at the right time, but if you’re more interested in strategy than chance, here are three suggestions to help you land some of these choice performance slots. Read more.

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Songwriter’s block: where does it come from?

by Gary Ewer June 23, 2015

songwriter's blockThe ability to think creatively is a product of “divergent thinking.” That’s a term that refers to one’s knack for exploring several possible ideas or answers in the processing of information. Certainly to be a songwriter requires it, but the inability to compose songs should not be automatically interpreted as songwriter’s block. Read more.

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Global album release days: New Music Fridays and Vinyl Tuesdays

by Andre Calilhanna June 12, 2015

vinyl Tuesday record releaseMany retailers have expressed concerns over the choice of Friday as the global record release date. The inability to re-stock a popular title over the weekend, as well as limiting the reporting of first-week sales to a mere three days (reports track through Sunday in a given week) are cited among the chief objections. Read more.

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The many ways to ask for the sale

by Bobby Owsinski June 9, 2015

online CD salesWhen it comes to sales, sometimes the very best technique is the most direct. Ask plainly for the sale. If your fan or customer really wants to buy from you, you’re doing him or her a favor by making the process streamlined and easy. If your fan or customer is unsure, you’re not helping the cause by being ambiguous. Read more.

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How to give a good interview

by Jason Consoli June 5, 2015

how to give a good interviewAs a music publicist, I’ve worked with a lot of bands and musical acts. In more than a few cases, I’d say the artist’s interview skills could have used a tweak or two. Allow me to share some interview tips that will make you way better at giving interviews and help you get the most out of every one. Read more.

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Creative music product pricing – eight strategies that paid off

by Bobby Borg May 28, 2015

Wu TangFor many young and developing artists, music product pricing is usually the process of arbitrarily coming up with a number, slapping it on your product or service, and forgetting about it. However, pricing is something that can be far more strategic, and these eight examples will get you thinking about price like never before. Read more.

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Music publishing: music industry insights

by Anthony Morgan May 22, 2015

music publishing adviceIn the broadest sense, a music publisher looks for music initially like an A&R rep at a label would. We’re searching for the best talent. We do differ in one significant way: talent alone can sometimes entice an A&R rep to sign an artist. With music publishers, that is rarely the case. Read more.

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Butch Vig on record production

by Izotope May 20, 2015

Butch Vig on record productionButch Vig is synonymous with the sound and legacy of alternative rock. His work with Nirvana, Sonic Youth, and Smashing Pumpkins rewrote the rulebook for guitar-centric rock production. Vig sat down with iZotope to talk about his creative process, production philosophy, and his affection for iZotope’s Trash plug-in. Read more.

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So you want to be a music supervisor?

by Greg Savage May 18, 2015

What is a Music Supervisor?A music supervisor’s job is to find, place, and link music with multimedia based projects that need outside music. In order to become a music supervisor you must be knowledgeable about music licensing, have a grasp on the different industries that are in need of music, and possess excellent networking skills. Read more.

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The “who” and “what” of finding a music manager

by Steve Rennie May 12, 2015

finding a good music managerIn the music business, everything starts with a great song. But the decisions you make after the music is made will have as big – or perhaps even bigger – impact on your success or failure. Picking a great team of professionals is one of the most important and impactful decisions you’re going to make. Read more.

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10 tips for creating persuasive music marketing content

by Bobby Borg April 29, 2015

music marketing tipsDirect marketing is the process communicating directly with fans to build awareness and generate sales. Emailing tour dates, texting announcements about contests, and posting website links to your fund raisers are all direct marketing methods. Here are ten tips that can help you create music marketing content that sells. Read more.

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What is the purpose of a band press kit?

by Andre Calilhanna April 22, 2015

band press kit guideA band press kit is an encapsulation of who you are as an artist. These days, of course, there are multiple options for your press kit, including venues to host an Electronic Press Kit. Not to mention that your website is really a press package with an endless bottom which you can fill with your most current content. Read more.

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7 creative ways indie artists can spend their money (when they’ve got money to spend)

by Bobby Borg April 21, 2015

Enhance your music careerMost indie artists don’t have a lot of money in the bank, but if you’re going to spend your valuable savings, there may be alternative (I.e. less obvious) investments you can make to enhance your music career. What follows are seven ways to spend your money when you’ve got money to spend. Read more.

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Trust your musical vision if you want to succeed

by Steve Rennie April 15, 2015

Steve RennieIn this video, music manager Steve Rennie talks about finding your “true north,” which often means you have to pick yourself up when something fails and stay true to your musical vision. When you’re not in a place of success or showing signs of improvement, it can be tempting to think about your music and career in a different light. Read more.

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