From the category archives:

Business Forum

The record producer and pre-production

by Michael Beinhorn August 27, 2015

record producerRecord production is comparable to a wide variety of jobs – from office manager to school teacher to film director to lion tamer (and clinical psychologist). But at its core, record production is mainly about being a conduit that helps the entire creative process flow – a record producer’s primary directive is to help the artist excel. Read more.

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Home grown crowdfunding tips

by Michael Gallant August 21, 2015

crowdfunding tipsThere are numerous ways to approach crowdfunding – including home-grown methods that don’t rely exclusively on the websites that facilitate the process. Singer/songwriter Linda Chorney has been creatively financing and her own album projects for decades. I interviewed her to get some of her personal crowdfunding tips on the matter. Read more.

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How to crowdfund your next project: 11 steps to success

by Randy Chertkow and Jason Feehan August 20, 2015

11 crowdfunding tipsCrowdfunding doesn’t just raise money, it engages your fans beyond simply asking for donations or getting them to buy your merchandise; a successful campaign makes them feel like active participants, captures their enthusiasm, and helps you spread the word. The key is organizing your efforts to maximize fundraising. Read more.

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Have you outgrown your favorite music venue?

by Jeri Goldstein August 12, 2015

music venueGrowth is good, but grow with awareness as you move to the next level. The truth is, most acts move too quickly. They think they’ve reached a level of success that they simply have not. Carefully assess every step of your success before charging ahead thinking you’re ready to move on. Read more.

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6 social media marketing tips for musicians

by Joanna Carpentier August 6, 2015

social media marketing tipsTake some time to implement these social media marketing tips, spruce up your profiles, and optimize your online presence to attract and engage your fans. If you build a strong artist brand and pay attention to analytics, you’ll be on your way to having a booming fan base on social media in no time. Read more.

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Four ways you can fund your next music project

by Randy Chertkow and Jason Feehan July 31, 2015

fund your next music projectYou’re a musician – of course you want to record your music, make CDs, have an album release party, create new merchandise, and go on tour. Trouble is, you don’t have the cash on hand to make any of these things a reality. How can you raise the money to help fund your next music project? Read more.

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9 things NOT to do with your next song demo

by Johnny Dwinell July 29, 2015

9 song demo mistakesA song demo is trying to accomplish one thing: sell your song to the listener. While there’s no magic formula for rising to the top, these 9 tips will help you avoid sinking to the bottom of the pile. 9 ways to screw up your song demo: 1) Include a long intro, 2) Submit a track with crappy, cheap production, 3) Don’t read the tip sheet… Read more.

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10 things you can do to reach your music career goals

by Bobby Borg July 23, 2015

how to reach your music career goalsMusicians have no problem creating master plans to rule the world, but they often fall short of seeing their music career goals through effectively. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.

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Setting up a call to action on your Facebook artist page

by Andre Calilhanna July 17, 2015

facebook marketing tipEngaging on social media is about promoting your act, marketing your music and gigs, and attracting new fans. But that doesn’t mean sales via social media are impossible, and with Facebook’s “Call to Action” button, you’re one click closer to converting fans to buy your CDs, merch, and tickets. Read more.

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A guide to Apple Music for the independent musician

by Andre Calilhanna July 16, 2015

Apple music streamingApple Music is live and streaming, and for independent musicians who want in on the service, CD Baby is the go-to source to make music available on the platform. In addition to being an Apple approved aggregator, the editors at CD Baby’s The DIY Musician blog have embarked on a series of posts covering Apple Music. Read more.

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How to choose a recording studio

by Hybrid Studios July 10, 2015

How to choose a recording studioYou’ve got the songs. You’ve logged the miles, played the gigs, and built your following. Now it’s time to record. But how do you choose the right recording studio? Good question! You want to choose wisely as this is for posterity, after all, and choosing the right recording studio is both a right- and left-brain activity. Read more.

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Are you making excuses, or dealing with challenges?

by Johnny Dwinell July 9, 2015

making excuses for music career goalsA lot of folks hate it when I talk about excuses, probably because we all have some sore spot in our lives where we coulda, shoulda, woulda but made an excuse instead. So having a serious discussion about excuses causes us to relive our most catastrophic or painful failures. But you cannot succeed with excuses. Read more.

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How to deal with criticism as a musician

by Bobby Borg July 2, 2015

How to deal with criticism as a musicianGetting feedback from a sample of your audience is a great way to measure your success. But what happens when you get feedback that is the opposite of what you wanted to hear? Finding your true voice and an audience to whom you appeal requires time, patience, dedication, motivation, and effort. Read more.

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Expand your audience with opening act and support slots

by Jeri Goldstein June 26, 2015

opening actOne way to expand your audience is to serve as an opening act for a better-known artist on multiple tour dates or one local show. Sometimes you can get lucky and be in the right place at the right time, but if you’re more interested in strategy than chance, here are three suggestions to help you land some of these choice performance slots. Read more.

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