From the category archives:

Business Forum

Prepare yourself and your music for music licensing

by Greg Savage July 23, 2014

prepare for music licensing Music licensing is a very lucrative business with no shortage of placement opportunities. As an independent music creator, you have the ability capitalize, but you have to be organized, flexible, patient, and willing to cater to the market’s needs. This is a different ball game when compared to creating music for an artist. Here’s some tips to help you better prepare yourself for licensing. Read more.

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Music workshops: how to choose, prep, and “work” music industry events

by Michael Gallant July 22, 2014

attending music workshops Music workshops can be outstanding resources when it comes to education, networking, and generating ideas. But how can you be sure the enticing-sounding workshop you’re being pitched is meat, rather than hype? How do you make the most of your time and elevate your career in the process? We’ve got tips from two industry veterans who know the world of workshops inside and out. Read more.

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Creating an effective online ad

by Jon Ostrow July 14, 2014

Online ad for your band Once you’ve determined the purpose of your ad, the best budget, the target audience, and key performance indicators (KPIs – e.g. email list growth, ticket sales), you now need to actually put your online ad together and set it up. The following will help you to navigate this set-up process to ensure the money you spend is worthwhile. Read more.

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Why do you love vinyl records?

by Disc Makers June 30, 2014

Why do you love vinyl records?Here at Disc Makers, we’re all excited to see vinyl records come back onto the scene. As we’ve said before, it’s one of the more improbable stories in the music industry from the last decade, and while we sure do love CDs, there’s something almost magical about the return of vinyl. Do you feel the same way? Share your stories with us. Read More.

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Navigating the business end of the music business

by Michael Gallant June 24, 2014

music business adviceIt’s called the music business for a reason — yet for many indie artists, organizing and maintaining the business end of a music career can rank just above dental surgery when it comes to activities of choice. It doesn’t have to be that way. Following just a handful of straightforward suggestions will streamline your music business existence and help you avoid common financial pitfalls that can eat up precious hours and energy. Read More.

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Disc Makers drops the needle on vinyl records

by Disc Makers June 14, 2014

vinyl records being manufacturedThe market for vinyl has grown 35 percent per year for the last five years, Still, vinyl records represent a niche market in the music manufacturing world, and because of its dramatic strong growth, production capacity has lagged behind. Enter (or should we say re-enter) Disc Makers, the pioneers of vinyl record production for indie artists. Disc Makers again offers high-quality 12- and 7-inch vinyl records. Read More.

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Back in the vinyl records business after 15 years!

by Tony van Veen June 12, 2014

Hamilton Press making vinyl recordsWhether it’s nostalgia, or hipsters, or that warm analog sound, vinyl is back with a vengeance! And I think it’s here to stay for a while. We’re back in the vinyl records business, baby! It’s good to be here. Read More.

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How music instrument insurance helped Triple Colossal Studios weather a hurricane

by Andre Calilhanna June 9, 2014

Dylan's music instrument insurance storyI learned my lesson back in the ’90s. We were playing the East Coast for the first time. We had all our equipment in a trailer. We went to D.C. for one hour of sightseeing one afternoon, and when we got back, the van was gone. We had no insurance. Of course after that, somebody’s father said, “You idiots, why didn’t you have insurance? What’s more important than securing the tools of your trade?” Read More.

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Should you advertise online?

by Jon Ostrow June 4, 2014

online music marketing strategyFocusing on building your community organically is part of a balanced digital PR strategy, but when used effectively, advertising can magnify your existing PR efforts. The reasons for advertising generally fall into two categories: awareness and conversion. Read More.

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A portfolio music career in action

by Keith Hatschek May 29, 2014

a portfolio music career in actionBenito Cortez maintains a four-pointed portfolio music career. His first call is as the violinist and mandolin player for Dan Hicks and the Hot Licks, an internationally acclaimed acoustic acoustic jazz and swing ensemble. “While the work I do with Dan is the biggest part of my income, it actually amounts to a really good part-time job in terms of my overall earnings.” Read More.

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Why a portfolio music career is right for you

by Keith Hatschek May 28, 2014

advice for your portfolio music careerWhatever the genre or instrument, few musicians make it to the level where they can pursue their music passion 24/7. Indeed, in nearly every professional industry, portfolio careers are becoming commonplace, and a portfolio music career is a great way to diversify income via music, or to add music to other career exploits. Read More.

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How to find, land, and work a music publishing deal

by Michael Gallant May 20, 2014

How to land a music publishing dealFor an indie artist, there are tried and true ways to earn a few bucks: sell albums, downloads, concert tickets, and merchandise. Many independent artists may have heard the term “publishing deal” thrown around before, but the process of understanding, finding, solidifying, and earning money under the right sort of music publishing deal can be a mystifying one. Read More.

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Music instrument insurance questions answered (in English!)

by GearTrack May 19, 2014

Music instrument insurance questions answeredIf you’ve ever been curious about the ins and outs of music instrument insurance, but don’t speak insurance, our friends at GearTrack can help act as interpreters. They spoke to Thomas Riley, a music instrument insurance expert from The Anderson Group, and here’s what they learned. Read More.

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Optimize your digital music sales on iTunes

by Jon Ostrow April 30, 2014

digital music sales on iTunes As an indie, your plan should be to seek out social and digital distribution platforms that will cater best to you and your audience, but there is one platform that still dominates as the go-to for mass music purchasing. This platform is iTunes. As of 2013, iTunes accounted for 66% of all digital music sales. Read more.

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Five traits you need to make a living in the music business

by Greg Savage April 22, 2014

make a living in the music business I hate when people say “Yeah, but you’re lucky.” When people use the word “luck” as a crutch or excuse, it makes me feel as if my dedication and education are not the reasons behind my ability to make a living in the music business. I gave it some thought, and I think there are some definable traits that set those who make a living in the music business apart from those who don’t. Read more.

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