From the category archives:

Business Forum

Creative music product pricing – eight strategies that paid off

by Bobby Borg May 28, 2015

Wu TangFor many young and developing artists, music product pricing is usually the process of arbitrarily coming up with a number, slapping it on your product or service, and forgetting about it. However, pricing is something that can be far more strategic, and these eight examples will get you thinking about price like never before. Read more.

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Music publishing: music industry insights

by Anthony Morgan May 22, 2015

music publishing adviceIn the broadest sense, a music publisher looks for music initially like an A&R rep at a label would. We’re searching for the best talent. We do differ in one significant way: talent alone can sometimes entice an A&R rep to sign an artist. With music publishers, that is rarely the case. Read more.

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Butch Vig on record production

by Izotope May 20, 2015

Butch Vig on record productionButch Vig is synonymous with the sound and legacy of alternative rock. His work with Nirvana, Sonic Youth, and Smashing Pumpkins rewrote the rulebook for guitar-centric rock production. Vig sat down with iZotope to talk about his creative process, production philosophy, and his affection for iZotope’s Trash plug-in. Read more.

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So you want to be a music supervisor?

by Greg Savage May 18, 2015

What is a Music Supervisor?A music supervisor’s job is to find, place, and link music with multimedia based projects that need outside music. In order to become a music supervisor you must be knowledgeable about music licensing, have a grasp on the different industries that are in need of music, and possess excellent networking skills. Read more.

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The “who” and “what” of finding a music manager

by Steve Rennie May 12, 2015

finding a good music managerIn the music business, everything starts with a great song. But the decisions you make after the music is made will have as big – or perhaps even bigger – impact on your success or failure. Picking a great team of professionals is one of the most important and impactful decisions you’re going to make. Read more.

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10 tips for creating persuasive music marketing content

by Bobby Borg April 29, 2015

music marketing tipsDirect marketing is the process communicating directly with fans to build awareness and generate sales. Emailing tour dates, texting announcements about contests, and posting website links to your fund raisers are all direct marketing methods. Here are ten tips that can help you create music marketing content that sells. Read more.

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What is the purpose of a band press kit?

by Andre Calilhanna April 22, 2015

band press kit guideA band press kit is an encapsulation of who you are as an artist. These days, of course, there are multiple options for your press kit, including venues to host an Electronic Press Kit. Not to mention that your website is really a press package with an endless bottom which you can fill with your most current content. Read more.

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7 creative ways indie artists can spend their money (when they’ve got money to spend)

by Bobby Borg April 21, 2015

Enhance your music careerMost indie artists don’t have a lot of money in the bank, but if you’re going to spend your valuable savings, there may be alternative (I.e. less obvious) investments you can make to enhance your music career. What follows are seven ways to spend your money when you’ve got money to spend. Read more.

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Trust your musical vision if you want to succeed

by Steve Rennie April 15, 2015

Steve RennieIn this video, music manager Steve Rennie talks about finding your “true north,” which often means you have to pick yourself up when something fails and stay true to your musical vision. When you’re not in a place of success or showing signs of improvement, it can be tempting to think about your music and career in a different light. Read more.

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9 groovy facts about vinyl records

by Disc Makers April 9, 2015

The Golden LP recordPerhaps the most famous records in the universe are the two copies of the Golden Record aboard the Voyager 1 and 2 spacecrafts. The records feature musical selections and spoken greetings in fifty-five languages. Instructions, in symbolic language, explain the origin of the spacecraft and how the record is to be played. Read more.

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Five truths about today’s music industry

by Bobby Borg March 31, 2015

Gold recordEven in this age of information overload, falsehoods and myths about today’s music business are prevalent. Let’s make one thing clear: if you want to achieve your music career goals, you had better focus on the realities of the business of music. Here are five truths all musicians should understand if you want to get ahead. Read more.

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Blog and website writing tips

by James Druman March 24, 2015

Writing tips for music marketingNot all musicians are good writers, so if any part of your marketing consists of creating content, improving your writing craft should be a priority. If writing isn’t your cup of tea, it can take you an entire day to produce a rough draft for a blog article. Here are eight writing tips to help you work faster without sacrificing quality. Read more.

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Career killing execution mistakes musicians make

by Bobby Borg March 22, 2015

Mistakes Musicians MakeIn this post, we highlight five career killing execution mistakes musicians make when trying to get to the next level. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.

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Five mistakes keeping you from becoming a great musician

by Bobby Borg February 26, 2015

Becoming a great musician takes practiceBecoming a great musician isn’t easy, but avoiding these mistakes will increase your odds for success. Follow this advice and you’ll improve as a musician. First, as Malcolm Gladwell eloquently states in his book The Outliers, anyone wanting to be good at their craft must put in their 10,000 hours of practice. Read more.

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The psychology of being great

by Steve Rennie February 17, 2015

Dr. Rotella talks success in the music businessIf you are looking to do something great in the music biz – or in anything in life – you’ll need to have your head screwed on straight. Steve Rennie, AKA The Renman, consistently talks about how you can prepare yourself for success in the music business, and it all starts with having the right attitude. Read more.

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