From the category archives:

Business Forum

How to link to your website directly from your YouTube video

by Ben Sword September 16, 2014

Ben Sword talks YouTube buttonsBen Sword, founder and head of MusicMarketing.com brings us what he calls “the most exciting new feature in the history of YouTube features.” Now you can add an active link to your website in your video. Your video plays, a button pops up, and viewers can click on it and land on your website. That’s a pretty awesome way to increase traffic and interaction with new and existing fans. Read more.

0 comments

Email marketing and increasing your subscribers

by Shaun Letang September 11, 2014

Email marketing tipsYour email list is yours to keep. Social sites have come and gone or fallen out of favor over time. And social sites usually aren’t as good at getting people to take action, so if you want ticket sales and CD purchases, you should start building your list. Now that we know why you need a mailing list, let’s look at six ways you can increase your subscriber count. Read more.

1 comment

Planning your album: your CD release (and post-release)

by Randy Chertkow and Jason Feehan September 3, 2014

CD release tipsIf you’re sitting down to tackle making an album, there’s a lot to think about; from clearing the rights for your cover songs to converting the cover art to the right format. When you get your manufactured CDs in hand, there are still a lot of things you need to do – namely, releasing the album for sale to the public. While your music is at the heart of what you do, your identity, image, brand, website, web presence, merchandise, and publicity is what you use to connect with your fans. Randy Chertkow and Jason Feehan have revised our popular Planning Your Album From Beginning To End guide. Here’s an excerpt from the revised guide. Read more.

1 comment

Avoiding common songwriting obstacles

by Keith Hatschek August 28, 2014

Songwriting tips from Ben CampIn Part 2 of our interview, songwriter Ben Camp shares his perspectives on the art and craft of songwriting, including methods he uses to develop compelling song ideas. He expands on his thoughts about the importance of co-writing and why he believes it’s essential to build a network of talented collaborators while pointing out some of the common mistakes aspiring songwriters often make. Read more.

8 comments

The road to becoming a successful songwriter

by Keith Hatschek August 19, 2014

Successful songwriter Ben CampBen Camp interview, Part 1. “Doubt is part of the creative process. Even people who are at the top of the songwriting game today struggle with the process. [One hit songwriter I know] has said that he’ll come up with 100 different melodies to find the one that sticks. So it’s essential to not be afraid to throw out those hundred until you hit on one that lights you up on the inside and you know, ‘Wow, that’s it!’” Read more.

7 comments

Planning your album: get permission for art, text, and cover songs

by Randy Chertkow and Jason Feehan August 11, 2014

planning your album guide Before we can mass produce copies of your disc, there are a few legal issues to clear first. You are required to sign a release form declaring that all the music on your album is original and “owned” by you. If all your music is original, you’ll check that box and move on. However, if you record any cover songs or incorporate any copyrighted samples or loops, you have to provide proof that you received the proper permissions. Read more.

2 comments

Prepare yourself and your music for music licensing

by Greg Savage July 23, 2014

prepare for music licensing Music licensing is a very lucrative business with no shortage of placement opportunities. As an independent music creator, you have the ability capitalize, but you have to be organized, flexible, patient, and willing to cater to the market’s needs. This is a different ball game when compared to creating music for an artist. Here’s some tips to help you better prepare yourself for licensing. Read more.

1 comment

Music workshops: how to choose, prep, and “work” music industry events

by Michael Gallant July 22, 2014

attending music workshops Music workshops can be outstanding resources when it comes to education, networking, and generating ideas. But how can you be sure the enticing-sounding workshop you’re being pitched is meat, rather than hype? How do you make the most of your time and elevate your career in the process? We’ve got tips from two industry veterans who know the world of workshops inside and out. Read more.

1 comment

Creating an effective online ad

by Jon Ostrow July 14, 2014

Online ad for your band Once you’ve determined the purpose of your ad, the best budget, the target audience, and key performance indicators (KPIs – e.g. email list growth, ticket sales), you now need to actually put your online ad together and set it up. The following will help you to navigate this set-up process to ensure the money you spend is worthwhile. Read more.

1 comment

Why do you love vinyl records?

by Disc Makers June 30, 2014

Why do you love vinyl records?Here at Disc Makers, we’re all excited to see vinyl records come back onto the scene. As we’ve said before, it’s one of the more improbable stories in the music industry from the last decade, and while we sure do love CDs, there’s something almost magical about the return of vinyl. Do you feel the same way? Share your stories with us. Read More.

0 comments

Navigating the business end of the music business

by Michael Gallant June 24, 2014

music business adviceIt’s called the music business for a reason — yet for many indie artists, organizing and maintaining the business end of a music career can rank just above dental surgery when it comes to activities of choice. It doesn’t have to be that way. Following just a handful of straightforward suggestions will streamline your music business existence and help you avoid common financial pitfalls that can eat up precious hours and energy. Read More.

4 comments

Disc Makers drops the needle on vinyl records

by Disc Makers June 14, 2014

vinyl records being manufacturedThe market for vinyl has grown 35 percent per year for the last five years, Still, vinyl records represent a niche market in the music manufacturing world, and because of its dramatic strong growth, production capacity has lagged behind. Enter (or should we say re-enter) Disc Makers, the pioneers of vinyl record production for indie artists. Disc Makers again offers high-quality 12- and 7-inch vinyl records. Read More.

0 comments

Back in the vinyl records business after 15 years!

by Tony van Veen June 12, 2014

Hamilton Press making vinyl recordsWhether it’s nostalgia, or hipsters, or that warm analog sound, vinyl is back with a vengeance! And I think it’s here to stay for a while. We’re back in the vinyl records business, baby! It’s good to be here. Read More.

5 comments

How music instrument insurance helped Triple Colossal Studios weather a hurricane

by Andre Calilhanna June 9, 2014

Dylan's music instrument insurance storyI learned my lesson back in the ’90s. We were playing the East Coast for the first time. We had all our equipment in a trailer. We went to D.C. for one hour of sightseeing one afternoon, and when we got back, the van was gone. We had no insurance. Of course after that, somebody’s father said, “You idiots, why didn’t you have insurance? What’s more important than securing the tools of your trade?” Read More.

0 comments

Should you advertise online?

by Jon Ostrow June 4, 2014

online music marketing strategyFocusing on building your community organically is part of a balanced digital PR strategy, but when used effectively, advertising can magnify your existing PR efforts. The reasons for advertising generally fall into two categories: awareness and conversion. Read More.

2 comments