From the category archives:

Business Forum

What is the purpose of a band press kit?

by Andre Calilhanna April 22, 2015

band press kit guideA band press kit is an encapsulation of who you are as an artist. These days, of course, there are multiple options for your press kit, including venues to host an Electronic Press Kit. Not to mention that your website is really a press package with an endless bottom which you can fill with your most current content. Read more.

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7 creative ways indie artists can spend their money (when they’ve got money to spend)

by Bobby Borg April 21, 2015

Enhance your music careerMost indie artists don’t have a lot of money in the bank, but if you’re going to spend your valuable savings, there may be alternative (I.e. less obvious) investments you can make to enhance your music career. What follows are seven ways to spend your money when you’ve got money to spend. Read more.

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Trust your musical vision if you want to succeed

by Steve Rennie April 15, 2015

Steve RennieIn this video, music manager Steve Rennie talks about finding your “true north,” which often means you have to pick yourself up when something fails and stay true to your musical vision. When you’re not in a place of success or showing signs of improvement, it can be tempting to think about your music and career in a different light. Read more.

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9 groovy facts about vinyl records

by Disc Makers April 9, 2015

The Golden LP recordPerhaps the most famous records in the universe are the two copies of the Golden Record aboard the Voyager 1 and 2 spacecrafts. The records feature musical selections and spoken greetings in fifty-five languages. Instructions, in symbolic language, explain the origin of the spacecraft and how the record is to be played. Read more.

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Five truths about today’s music industry

by Bobby Borg March 31, 2015

Gold recordEven in this age of information overload, falsehoods and myths about today’s music business are prevalent. Let’s make one thing clear: if you want to achieve your music career goals, you had better focus on the realities of the business of music. Here are five truths all musicians should understand if you want to get ahead. Read more.

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Blog and website writing tips

by James Druman March 24, 2015

Writing tips for music marketingNot all musicians are good writers, so if any part of your marketing consists of creating content, improving your writing craft should be a priority. If writing isn’t your cup of tea, it can take you an entire day to produce a rough draft for a blog article. Here are eight writing tips to help you work faster without sacrificing quality. Read more.

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Career killing execution mistakes musicians make

by Bobby Borg March 22, 2015

Mistakes Musicians MakeIn this post, we highlight five career killing execution mistakes musicians make when trying to get to the next level. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.

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Five mistakes keeping you from becoming a great musician

by Bobby Borg February 26, 2015

Becoming a great musician takes practiceBecoming a great musician isn’t easy, but avoiding these mistakes will increase your odds for success. Follow this advice and you’ll improve as a musician. First, as Malcolm Gladwell eloquently states in his book The Outliers, anyone wanting to be good at their craft must put in their 10,000 hours of practice. Read more.

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The psychology of being great

by Steve Rennie February 17, 2015

Dr. Rotella talks success in the music businessIf you are looking to do something great in the music biz – or in anything in life – you’ll need to have your head screwed on straight. Steve Rennie, AKA The Renman, consistently talks about how you can prepare yourself for success in the music business, and it all starts with having the right attitude. Read more.

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Music business terminology

by Adam Melcher February 12, 2015

Definitions and music business terminologyWith every industry comes a set of terms that is specific to that field; the music business is no different. Check out this quick list of compiled definitions and music business terminology so you can learn to speak the language of the music industry. Read more.

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Build your brand identity with the right band name

by Bobby Borg February 4, 2015

Finding the right band nameNaming your band is an important consideration in the endeavor of building your brand. If you’re just forming your new act, it’s not too early to recognize that your name is what will typically be stamped on all of your products as well as your websites, business cards, bass drum heads, and cases. Read more.

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Get exclusive deals and discounts from Backstage

by Disc Makers January 28, 2015

Backstage music gear dealsBackstage is a new program from Disc Makers that offers exclusive deals on music gear and provides member-only access to discounts on services such as gig booking and post-production mastering, plus plenty of other special offers created for the independent musician. Read more.

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How to develop short, mid, and long-term music career goals

by Keith Hatschek January 20, 2015

Smart music career goalsDreams are not goals. A goal must be written down and have a date by which you intend to complete it. For example, pitching your original songs to four music supervisors within the next 30 days is an attainable goal, since you have complete control over whether or not you can achieve this goal. Read more.

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Improve your music marketing campaigns

by Bobby Borg January 19, 2015

ocus your music marketing campaignsDirect marketing is the process of communicating directly with fans (e.g. mailing tour dates, texting announcements about contests, and posting website links to your fund raisers). But there’s more to direct marketing then just hitting “send.” To increase your return on your future music marketing campaigns, read these ten tips. Read more.

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Networking is key to success in the music business

by Steve Rennie January 15, 2015

Networking and success in the music businessYou know what the secret is?” Rob “Blasko” Nicholson reveals, “The hour that you’re onstage, that’s not the important part. It’s the other 23 hours of the day. If no one can stand you because you’re a raging asshole or a drug addict or whatever for 23 hours of the day, it doesn’t matter how good you are for the hour onstage.” Read more.

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