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Business Forum

9 things NOT to do with your next song demo

by Johnny Dwinell July 29, 2015

9 song demo mistakesA song demo is trying to accomplish one thing: sell your song to the listener. While there’s no magic formula for rising to the top, these 9 tips will help you avoid sinking to the bottom of the pile. 9 ways to screw up your song demo: 1) Include a long intro, 2) Submit a track with crappy, cheap production, 3) Don’t read the tip sheet… Read more.

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10 things you can do to reach your music career goals

by Bobby Borg July 23, 2015

how to reach your music career goalsMusicians have no problem creating master plans to rule the world, but they often fall short of seeing their music career goals through effectively. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.

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Setting up a call to action on your Facebook artist page

by Andre Calilhanna July 17, 2015

facebook marketing tipEngaging on social media is about promoting your act, marketing your music and gigs, and attracting new fans. But that doesn’t mean sales via social media are impossible, and with Facebook’s “Call to Action” button, you’re one click closer to converting fans to buy your CDs, merch, and tickets. Read more.

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A guide to Apple Music for the independent musician

by Andre Calilhanna July 16, 2015

Apple music streamingApple Music is live and streaming, and for independent musicians who want in on the service, CD Baby is the go-to source to make music available on the platform. In addition to being an Apple approved aggregator, the editors at CD Baby’s The DIY Musician blog have embarked on a series of posts covering Apple Music. Read more.

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How to choose a recording studio

by Hybrid Studios July 10, 2015

How to choose a recording studioYou’ve got the songs. You’ve logged the miles, played the gigs, and built your following. Now it’s time to record. But how do you choose the right recording studio? Good question! You want to choose wisely as this is for posterity, after all, and choosing the right recording studio is both a right- and left-brain activity. Read more.

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Are you making excuses, or dealing with challenges?

by Johnny Dwinell July 9, 2015

making excuses for music career goalsA lot of folks hate it when I talk about excuses, probably because we all have some sore spot in our lives where we coulda, shoulda, woulda but made an excuse instead. So having a serious discussion about excuses causes us to relive our most catastrophic or painful failures. But you cannot succeed with excuses. Read more.

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How to deal with criticism as a musician

by Bobby Borg July 2, 2015

How to deal with criticism as a musicianGetting feedback from a sample of your audience is a great way to measure your success. But what happens when you get feedback that is the opposite of what you wanted to hear? Finding your true voice and an audience to whom you appeal requires time, patience, dedication, motivation, and effort. Read more.

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Expand your audience with opening act and support slots

by Jeri Goldstein June 26, 2015

opening actOne way to expand your audience is to serve as an opening act for a better-known artist on multiple tour dates or one local show. Sometimes you can get lucky and be in the right place at the right time, but if you’re more interested in strategy than chance, here are three suggestions to help you land some of these choice performance slots. Read more.

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Songwriter’s block: where does it come from?

by Gary Ewer June 23, 2015

songwriter's blockThe ability to think creatively is a product of “divergent thinking.” That’s a term that refers to one’s knack for exploring several possible ideas or answers in the processing of information. Certainly to be a songwriter requires it, but the inability to compose songs should not be automatically interpreted as songwriter’s block. Read more.

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Global album release days: New Music Fridays and Vinyl Tuesdays

by Andre Calilhanna June 12, 2015

vinyl Tuesday record releaseMany retailers have expressed concerns over the choice of Friday as the global record release date. The inability to re-stock a popular title over the weekend, as well as limiting the reporting of first-week sales to a mere three days (reports track through Sunday in a given week) are cited among the chief objections. Read more.

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The many ways to ask for the sale

by Bobby Owsinski June 9, 2015

online CD salesWhen it comes to sales, sometimes the very best technique is the most direct. Ask plainly for the sale. If your fan or customer really wants to buy from you, you’re doing him or her a favor by making the process streamlined and easy. If your fan or customer is unsure, you’re not helping the cause by being ambiguous. Read more.

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How to give a good interview

by Jason Consoli June 5, 2015

how to give a good interviewAs a music publicist, I’ve worked with a lot of bands and musical acts. In more than a few cases, I’d say the artist’s interview skills could have used a tweak or two. Allow me to share some interview tips that will make you way better at giving interviews and help you get the most out of every one. Read more.

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Creative music product pricing – eight strategies that paid off

by Bobby Borg May 28, 2015

Wu TangFor many young and developing artists, music product pricing is usually the process of arbitrarily coming up with a number, slapping it on your product or service, and forgetting about it. However, pricing is something that can be far more strategic, and these eight examples will get you thinking about price like never before. Read more.

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Music publishing: music industry insights

by Anthony Morgan May 22, 2015

music publishing adviceIn the broadest sense, a music publisher looks for music initially like an A&R rep at a label would. We’re searching for the best talent. We do differ in one significant way: talent alone can sometimes entice an A&R rep to sign an artist. With music publishers, that is rarely the case. Read more.

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