Posts by author:

Steven Spatz

Marketing and Exercise – It’s All a Numbers Game

by Steven Spatz March 5, 2010

It’s 5 am and the shrill blast from my alarm clock has successfully propelled me out of bed. Thirty minutes later, I’m on the road to my gym.

Why am I starting this marketing article with a description of my pre-dawn routine? Because while I was trudging along on the treadmill, it occurred to me: Marketing your business is a lot like an exercise program. Here’s how. Read more…

4 comments
Request our free musician's guide to recording