Crowdfunding doesn’t just raise money, it engages your fans beyond simply asking for donations or getting them to buy your merchandise; a successful campaign makes them feel like active participants, captures their enthusiasm, and helps you spread the word. The key is organizing your efforts to maximize fundraising. Read more.
You’re a musician – of course you want to record your music, make CDs, have an album release party, create new merchandise, and go on tour. Trouble is, you don’t have the cash on hand to make any of these things a reality. How can you raise the money to help fund your next music project? Read more.
Most bands do a traditional media campaign (newspapers, magazines, radio), as well as a new media campaign (podcasts, music blogs, MP3s). Music publicity is not just compiling lists and following steps mechanically, it should be fun and is a chance to channel the same creativity you put into your music to build a buzz. Read more.
If you’re sitting down to tackle making an album, there’s a lot to think about; from clearing the rights for your cover songs to converting the cover art to the right format. When you get your manufactured CDs in hand, there are still a lot of things you need to do – namely, releasing the album for sale to the public. While your music is at the heart of what you do, your identity, image, brand, website, web presence, merchandise, and publicity is what you use to connect with your fans. Randy Chertkow and Jason Feehan have revised our popular Planning Your Album From Beginning To End guide. Here’s an excerpt from the revised guide. Read more.
Before we can mass produce copies of your disc, there are a few legal issues to clear first. You are required to sign a release form declaring that all the music on your album is original and “owned” by you. If all your music is original, you’ll check that box and move on. However, if you record any cover songs or incorporate any copyrighted samples or loops, you have to provide proof that you received the proper permissions. Read more.
While most bands would like to have a marketing plan and budget that would allow them to promote their latest album on TV, radio, and billboards, it’s more likely you have just enough to print up posters for your next gig. And yet, indie musicians can get the kind of attention that can build a real fan base and help make a career in music with the right songs and the right marketing strategies and promotional approach. Read more and download your FREE guide.
It’s easier than ever to release your music to the world. And there is now a wealth of online services that will help you promote, distribute, and share your music. But even though musicians can release material whenever they want – and many fans are happy with the idea that they can download singles – the press, fans, radio stations, podcasts, and even digital distribution stores still ask the same question: “When’s your next album coming out?” Read more…
Although most bands would like to have the kind of budget to promote their latest album on TV, radio, and billboards, they are more likely to have just enough to print up posters for the next gig. And yet indies can get the kind of attention that major label acts get. Here are seven effective strategies to get your music noticed. Read more.
No musician can afford to miss out on a potential source of income. So if you’re a songwriter, and not a member of a Performance Rights Organizations (PRO) like ASCAP, BMI, SESAC, or SOCAN (Canada), you could be leaving money on the table. It’s not difficult to join one of these organizations, and as an independent, there are ways to enroll that allow you to maximize your royalties and double what you might think you’re eligible for.
If you’re sitting down to tackle making an album, there’s a lot to think about; from clearing the rights for your cover songs, to converting the cover art to the right format. These issues can trip you up, or cause the album to take a lot longer than you planned. Some musicians get so lost in handling the technical production of the album that they forget generating publicity and buzz about a new release. Read more…