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Lee Purcell

Recording Voiceovers: Tips and Techniques From a Pro

by Lee Purcell May 11, 2011

From her perspective as owner of Voice-Over Vermont and the principal voice talent for the company, Mary Catherine Jones has a keen ear for the deadly sins that bedevil the voiceovers in many business presentations. Whether you’re producing a voiceover for a DVD video tour of your manufacturing facility, narrating a guided tour of your software product, or trying to add some expressiveness to a business presentation, attention to a few key techniques can elevate your voice work from pedestrian to professional caliber. Read more…

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Exclusive Steve Vai Interview – Vai talks technical chops, emotional investment, and naked tracks

by Lee Purcell March 31, 2011

The definition of virtuoso on electric guitar, Steve Vai has earned the respect of critics, audiences, and fellow musicians worldwide. With a string of Grammy Award nominations and wins tucked under his guitar strap and a knack for assembling top-notch musicians and driving them to exceptional performances, Steve hasn’t rested on his laurels. He continues to explore new musical avenues – including orchestral compositions ("Oil of Smoke" and others), music training (an upcoming course through Berklee music), and the honoring the legacy of landmark artists (Vai is performing in this year’s Jimi Hendrix Tribute Tour). Read more…

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DVDs and CDs by Direct Mail: Smart, Cost-Effective, and Surprisingly Sticky

by Lee Purcell March 18, 2011

With a multitude of available media channels, you might find yourself casting about for the best way to reach customers with your latest product announcements, sales info, promotions, educational pieces, and marketing collateral. On the surface, it might seem as though online media advertising always offers the best bet for driving customers to your products and services. But, according to some very compelling surveys recently, there are significant benefits to direct mail delivery of DVDs or CDs – in terms of both cost and impact. Read more…

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DVDs for B2B – Six reasons DVDs work for business communication

by Lee Purcell January 24, 2011

Enamored with the notion of hosting your presentations and technical information exclusively on the Web? You may want to reconsider. With replication costs low and mailings that can be made for little more than the cost of a stamp, putting your message on disc may be the smartest way to tell your company’s story and interest new and existing customers in your latest offer. Read more…

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Using CDs and DVDs to Boost Response

by Lee Purcell June 14, 2010

The benefits of CDs and DVDs go far beyond entertainment. They have introduced new opportunities for effective business communication. And that’s especially critical during an era when every marketing and PR expenditure is mercilessly scrutinized.

Discs offer a simple, universal means to convey information to anyone, anywhere. You have to do some serious hunting to find a household that doesn’t have a DVD player, and computer DVD drives will play everything from the latest movie releases to the earliest audio CDs. Read more…

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Using DVDs as Sales and Marketing Collateral

by Lee Purcell May 3, 2010

When it comes to communicating product information, Shaun Mymudes, national sales director for SolidCAM, thinks printed collateral pales in comparison to DVDs.

“At WESTEC (trade show produced by the Society of Manufacturing Engineers), I was walking the floor on set-up day, watching competitor after competitor – all the big guns in the game – pull out box after box of printed literature. And I thought to myself, one of the reasons we can be so competitive is because we don’t do that stuff.” Read more…

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Fast Path to Blu-ray: Bruce Nazarian Interview, Part II

by Lee Purcell February 4, 2010

Bruce NazarianDespite justly being known as a digital jack-of-all-trades (aka Mr. Digital Guy), Bruce Nazarian thoroughly enjoys his vinyl collection, including many records he personally produced early in his rich and varied career. Much of his work has involved pushing the outer boundaries of creativity in the digital media realm – from pioneering achievements in direct-to-disk recording to evangelizing the potential and use of DVD and Blu-ray discs. Read more…

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The Digital Guy: Bruce Nazarian Delivers His State of the Industry Address

by Lee Purcell January 25, 2010

Despite justly being known as a digital jack-of-all-trades (aka Mr. Digital Guy), Bruce Nazarian thoroughly enjoys his vinyl collection, including many records he personally produced early in his rich and varied career. Much of his work has involved pushing the outer boundaries of creativity in the digital media realm – from pioneering achievements in direct-to-disk recording to evangelizing the potential and use of DVD and Blu-ray discs. Read more…

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Where Social Meets Creative

by Lee Purcell August 24, 2009

Crowdsourcing is a relatively recent phenomenon – a means by which creative projects are performed by networked individuals whose geographic location on the planet is entirely irrelevant. If a contributor can log onto the internet, upload a file, and participate in an online forum, he or she has met the key requirements to participate. Taking advantage of bandwidth improvements for accessing the internet, social networking platform advances, and growing acceptance of cloud computing, crowdsourcing has gained a growing body of advocates and each new project completed serves as a further proof of concept. Read more…

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