The market is the ultimate judge of any product, and artists know this, so too often they avoid being judged to evade the pain of possible rejection. Read More.
Disruptive questions break your incremental thinking towards problem-solving, will shake up your reality, and help you find success in music. Read More.
In our February Twitter chat (#DMchat17), artist, producer, and founder of Daredevil Production Johnny Dwinell talked about music marketing strategies for indie musicians. Read more.
To find your authenticity, your true artistic voice, you have to explore and create – and be patient. As an artist, your job is to practice without expectation. Read More.
In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.
Your brilliant musical talent (imagined or otherwise) is worthless unless you understand how to stand out in the crowded marketplace. So what does it take? You have to hate to lose. Read More.
Permission Marketing is not new. It’s the way all commerce was done 200 years ago, and it’s the model for the new music business. Read More.
Being an organic musical artist doesn’t mean you shouldn’t cultivate an image and market yourself. You need to identify your “known unknowns,” create an artistic lane, and rethink your definition of “organic.” Read more.
Reaching fans is certainly easier in the digital age, but that doesn’t mean marketing is easy. Indie artists need to follow some basic marketing tenets if you want to make the most of your marketing efforts. Here are 15 of the biggest music marketing mistakes indie artists make. Read more.
Are you always bitching about the current state of the music industry? Are you constantly going on about how much easier it would’ve been to find music success had you been an artist 20 years ago? I’ve got big news for all of you. Life is not a grind, life is the grind. The trick is understanding that you have to love the grind. Read more.
All too often, I’ll see an artist find the funding for her recording only to fail miserably at project management. Too many independent music artists are engrossed with recording a full length CD, so they focus on how to achieve that goal within their budget rather than making the most of the money they’ve raised. Read more.
A song demo is trying to accomplish one thing: sell your song to the listener. While there’s no magic formula for rising to the top, these 9 tips will help you avoid sinking to the bottom of the pile. 9 ways to screw up your song demo: 1) Include a long intro, 2) Submit a track with crappy, cheap production, 3) Don’t read the tip sheet… Read more.
A lot of folks hate it when I talk about excuses, probably because we all have some sore spot in our lives where we coulda, shoulda, woulda but made an excuse instead. So having a serious discussion about excuses causes us to relive our most catastrophic or painful failures. But you cannot succeed with excuses. Read more.