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Jeri Goldstein

How To Break Into the (Lucrative) College Market

by Jeri Goldstein December 2, 2009

crowd-smallSchool’s in session, and here are some insights into playing the college market as you begin the fall touring season. Many acts successfully use colleges as a point from which to launch their careers, while others have found it leading to a dead end. As we explore both ends of the spectrum, keep an open mind about how this market might fit into your booking plans. Read more…

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Follow Up or Fall Behind

by Jeri Goldstein August 11, 2009

There is an art and a science to business follow-ups, and it’s a valuable part of a career plan.

Persistent and consistent follow-up is one of the key elements to a successful music career. This holds true whether you are trying to book a gig, land an interview with a local or major paper, get a record deal, or find an agent or a manager. If you simply send out your promotional packets and wait for a response, forget it – you won’t get a call back. Read more…

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