There is no formula to create viral videos – the very nature of viral content is that it’s out of your control – but there are best practices you can use for all the videos you release. Read More.
When emailing music bloggers, there are a lot of factors that go into whether or not your emails get read. These best practices can improve your chances of getting noticed and taken seriously. Read More.
There’s no “formula” to write a great chorus or hook, but these techniques can spark ideas to write, rework, or critique your own songs. Read More.
Instagram has added a streaming video tool. Here are six tips to get you started using the Instagram Live feature to its fullest. Read More.
While pricing merch competitively is important, it’s just one piece of the puzzle. There are a number of other factors to consider if you want merch to be really profitable. Read More.
Music theory is a set of tools you can lean on to help you write and compose, and being deliberate in how you arrange your parts can translate to a better sound on stage. Read More.
Everyone says you’ve got to build your email list if you want to be successful in today’s music industry, but most people I’ve talked to have had a less-than-great experience emailing their fans. These tips can help improve your email marketing. Read More.
YouTube Cards and End Screens give your viewers a call to action and make your YouTube channel more effective in turning viewers into fans. Read More.
If your music practice routine has plateaued, it’s time to challenge yourself and try something new. We’ve got tips to get you out of your creative rut. Read More.
Success comes from the flow between your different music promotion strategies. Your social media growth, your live performances, your YouTube videos, your email list, your music sales – they all funnel into and loop back to one another. Read more.
Our April Disc Makers Twitter Chat focused on music promotion tips featuring Dave Kusek, teacher, author, music industry visionary, and founder of Berklee Online. See what Dave had to say in this #DMchat. Read more.
There is no single strategy to promote your music and grow your fan base. Your music promotion should resemble a gearbox with different strategies working together to raise awareness. Read more.