There is this famous restaurant in London we’ve had our eye on for years, but every time I try to book, they are totally full up and we are disappointed. This Christmas we thought we would try one more time, only to be told that “the earliest opening is in the middle of January!” So, rather downhearted, I once again had to tell wifey that her husband had failed her. But clever wifey said, “Why don’t you write them a song, and beg!” So that’s what I did… Read more.
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Email is still one of the best ways to market and promote your act. But what should you actually write in your emails? Rather than getting bogged down in a load of weird sales tactics, there’s a formula for updating your fans with regular content – and giving yourself a chance of picking up a new paying customer as well. It’s fairly simple: send people a golden nugget of free content, and then link to something they can buy. With that in mind, you can use the following ideas to make sure you never run out of things to talk about. 
Email is still one of the best ways to do music promotion for your act. After all, your email mailing list includes folks who want to hear from you, so tell them something! While you’re at it, let’s look at a few things you can do to improve the effectiveness of the email messages you send to your fans. We’ve got 16 tips to help improve your email marketing, plus a video with plenty of information to help you hone your email chops. 
Chris Rockett at interviewed Disc Makers and CD Baby CEO and President Tony van Veen (in which he reveals that Tony is his hero), and the two explore topics ranging from time travel (kind of) to digital music, music distribution, music marketing, and getting a music manager. 
