by Chris Robley
December 6, 2010
There is one character that should appear in most of your Facebook posts and tweets. No, not YOU, silly! I’m talking about the “at symbol” (@). For many of us, it resides on the same keyboard key as the number 2. And now that we know WHERE it is, let’s look at WHY you should regularly use it in your social media communications.
The simple answer is that the @ symbol has the ability to create a linkage between your social media profile and that of another person’s. Read more…
by Chris Robley
October 8, 2010
Some folks in this over-saturated industry equate music piracy with free promotion, reciting the popular soundbite that “obscurity is a greater danger than theft” (Think of BitTorrent pitching their new Artists Pilot Program as a way to “amp up your audience”). Others regard free file-sharing (particularly the illegal kind) as high treason against the sacred art of music. As with most polarizing debates, the truth and best solutions probably live somewhere in-between the extremes. Read more…