@ – A Simple and Powerful Social Promotion Tool

There is one character that should appear in most of your Facebook posts and tweets. No, not YOU, silly! I’m talking about the “at symbol” (@). For many of us, it resides on the same keyboard key as the number 2. And now that we know WHERE it is, let’s look at WHY you should regularly use it in your social media communications.

The simple answer is that the @ symbol has the ability to create a linkage between your social media profile and that of another person’s. Read more…

What Do You Really Think About the Piracy Issue?

What Do You Really Think About the Piracy Issue?Some folks in this over-saturated industry equate music piracy with free promotion, reciting the popular soundbite that “obscurity is a greater danger than theft” (Think of BitTorrent pitching their new Artists Pilot Program as a way to “amp up your audience”). Others regard free file-sharing (particularly the illegal kind) as high treason against the sacred art of music. As with most polarizing debates, the truth and best solutions probably live somewhere in-between the extremes. Read more…

The Thing About Ping, Apple’s New Social Network

PingApple announced last week that they were launching a new social network called Ping which is integrated into their ubiquitous iTunes player. Ping allows music fans and artists to interact and share details about their listening habits. This is another great way for musicians to market themselves, share content, display concert info, and boost sales (artist profiles link to iTunes artist pages). Unfortunately, Apple is currently only allowing artists to start profiles by “invitation only,” though anyone with an iTunes account is welcome to start a user profile. Read more…

Sell More Than Just Your Music – 9 Quick Tips to Boost Gig Sales.

Your merch display doesn’t have to be attractive, but it has to be ATTRACTING! Whether you’ve pimped out a thrift-store suitcase, constructed a sleek and chic portable display, or simply spread CDs, T-shirts, and candles across one of the venue’s tables, you’ve got to make sure that something besides your undeniable musical genius catches the attention of the people in the audience. Read more…