While the music industry isn’t typically singled out as a major environmental offender, gas, plane rides, electricity for amps and mixing boards, and trash from food packaging are just a few ways we indie musicians carve out our dreaded carbon footprint. And as folks with some prominence and the capacity to play to crowds, we have the ability to make others (our audience) more conscious of ways to go green by speaking up and setting an example. Read more.
Like it or not, if you are interested in how to make money with music, you are officially in the music business, so you need to play the part. Read more.
If you thought the music industry was the only line of business where men are a majority, small opportunities are seized with desperate passion, money is hard to come by (unless you’re in the top 1%), and you live and breathe your passion… it ain’t. This Fall, I’m getting married to a mountain guide, and let me tell you, the mountain guiding industry is exactly the same. Read more.
I was just working on an article comparing some out-of-the-box promotion ideas; the ones that were successes and the ones that were failures. The thing is, I couldn’t think of a single “failure.” And it’s not because I think I’m some huge indie music success. It’s simple: When we’re still trying, we never fail. Read more.
As a musician I wake up every day and say, “What am I going to do today that will push my music career forward?” The worst feeling is when I can’t answer that question. Like now. I’m at a point where I feel like I’ve reached out to all of my music industry contacts, tapped out my fans, and done everything I can think of doing. I know there is more to be done and I don’t know what it is, and I’ve reached some creative/career exhaustion that’s making me not want to do anything, anyway. Long story short: I’m stuck. Read more.
Spring cleaning is not just for ridding your closets of worn sneakers, destroying dust bunnies, and scrubbing windows. I like to take the “It’s spring, I MUST clean something” energy and put it towards something other than the grossest stuff in my apartment. This year, it was my live show.
There are lots of reasons to want to freshen up your live show. Maybe you hit a point where you are performing songs off your new-but-not-that-new record and feel like the show is getting stagnant – not just for you but for your fans. Or maybe you feel like you haven’t found the sweet spot of what your live show should be. Perhaps you want to experiment a bit but don’t know how. Read more.
As an indie musician with multiple careers in music to juggle, there have been many times when I’ve caught myself in the "Predictable Paycheck Predicament," or PPP. It’s the one where I’m jealous of my roommate as she leaves the apartment at her regular time to go to her regular job to get her regular paycheck. Read more.
I work in waves. I can write a ton of songs in a few months then nothing. I used to freak out that my songwriting creativity was gone forever. Now I know this is just how I work. I have three phases of my music career process: the touring, the creative and songwriting, and the business. They seem to weave in and out of each other. When I’m in touring mode or song writing mode, I’m never really psyched about booking, making phone calls, or sending emails. When my touring and creative spurts are over, I kick my music business plan into high-gear.
In nine months, Cheryl Engelhardt raised over $25,000 in fan donations to fund the production of her record One Up. It’s possible, but no one will give you a dime if your campaign is “I really really want to make a record – please give me money!” You need to create an opportunity for your fans that will inspire them to participate. Read more.
"Goal" is such a ridiculous word. It’s a word that, once you put it in place, you automatically create its inverse: the possibility of failing to achieve it. The prospect of failure can be so scary that it becomes impossible to take action towards achieving your goal, and thus, the downwards cycle of mediocrity and spinning the wheels begins! Read more.