Direct marketing is the process communicating directly with fans to build awareness and generate sales. Emailing tour dates, texting announcements about contests, and posting website links to your fund raisers are all direct marketing methods. Here are ten tips that can help you create music marketing content that sells. Read more.
Most indie artists don’t have a lot of money in the bank, but if you’re going to spend your valuable savings, there may be alternative (I.e. less obvious) investments you can make to enhance your music career. What follows are seven ways to spend your money when you’ve got money to spend. Read more.
Even in this age of information overload, falsehoods and myths about today’s music business are prevalent. Let’s make one thing clear: if you want to achieve your music career goals, you had better focus on the realities of the business of music. Here are five truths all musicians should understand if you want to get ahead. Read more.
In this post, we highlight five career killing execution mistakes musicians make when trying to get to the next level. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.
If you want to perform live more than just once a month, there are plenty of ways to fill up your performance schedule without saturating a particular market. Four basic strategies you should consider include: 1) A club residency, 2) Alternate format performances, 3) Dual territory performances, 4) A tour. Read more.
Becoming a great musician isn’t easy, but avoiding these mistakes will increase your odds for success. Follow this advice and you’ll improve as a musician. First, as Malcolm Gladwell eloquently states in his book The Outliers, anyone wanting to be good at their craft must put in their 10,000 hours of practice. Read more.
Naming your band is an important consideration in the endeavor of building your brand. If you’re just forming your new act, it’s not too early to recognize that your name is what will typically be stamped on all of your products as well as your websites, business cards, bass drum heads, and cases. Read more.
Direct marketing is the process of communicating directly with fans (e.g. mailing tour dates, texting announcements about contests, and posting website links to your fund raisers). But there’s more to direct marketing then just hitting “send.” To increase your return on your future music marketing campaigns, read these ten tips. Read more.
Pursuing a career in music business is not easy nor is it for the thin skinned. In fact, with all the challenges one has to face to get noticed, it can actually be pretty darn depressing. It’s the time of year for lists and goals, so here are 17 ideas to help keep your spirits high and your focus sharp as you pursue new heights in your career in music! Read more.
Sales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Music sales promotions can be applied to selling CDs, merch, concert tickets, and so much more. You must use these promotions strategically, and these tips can help build more sales when you do. Read more.
Are you having trouble getting the word out about your products and services and getting to that next level of your music career? Are you making mistakes that are costing you time, money, and even your own fans? Whether it’s failing to present a consistent brand or not pushing sales, these music promotion mistakes can derail your music career. Read more.
While the Internet and new technologies propel online music marketing ever into the future, I’m amazed by how many of us have the etiquette of a caveperson. Seriously, I just got an anonymous link posted on my social networks with the blurb, “Yo, check my song out.” Two seconds later, I got a friend request from someone with no profile picture other than that creepy, default blank head. Read more.
If you don’t stand for something, you can fall for anything. Success starts with a vision – and a vision statement. A vision statement is a declaration of where you’d like your career to be in seven to ten years down the road. With this defined and in place, it’s far easier to map out the directions for how you’re going to get to your desired destination. Read more.
Testing and feedback should be part of the process of getting your music products into releasable form. Testing material on your most likely fans, and making necessary improvements and decisions before committing your time and money to the recording, manufacturing, distributing, and promoting it. Without market research, you could easily spend hundreds (or thousands) of your hard-earned dollars recording music that’s unmarketable to music supervisors, labels, radio stations, and even your own target fans! Read more.
Make no mistake, marketing your music – in fact, any marketing – is not about “doing things,” it’s about “doing the right things.” This is the essence of marketing measurement and why it is so important to your career. Measuring is the process of creating systems to collect, analyze, and act on information that is relevant to the goals of your marketing plan. Read more.