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Andre Calilhanna

Setting up a call to action on your Facebook artist page

by Andre Calilhanna July 17, 2015

facebook marketing tipEngaging on social media is about promoting your act, marketing your music and gigs, and attracting new fans. But that doesn’t mean sales via social media are impossible, and with Facebook’s “Call to Action” button, you’re one click closer to converting fans to buy your CDs, merch, and tickets. Read more.

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A guide to Apple Music for the independent musician

by Andre Calilhanna July 16, 2015

Apple music streamingApple Music is live and streaming, and for independent musicians who want in on the service, CD Baby is the go-to source to make music available on the platform. In addition to being an Apple approved aggregator, the editors at CD Baby’s The DIY Musician blog have embarked on a series of posts covering Apple Music. Read more.

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Great vocalists from yesterday and today [infographic]

by Andre Calilhanna June 15, 2015

great vocalists from yesterday and todayFrom being able to sort by vocal range and high or low note, the graphic with the keyboard and the chart layout is impressive stuff. From the same folks who brought us the “100 Years of Rock” infographic, here’s another interactive gem that’s worth a few minutes of your time. Read more.

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Global album release days: New Music Fridays and Vinyl Tuesdays

by Andre Calilhanna June 12, 2015

vinyl Tuesday record releaseMany retailers have expressed concerns over the choice of Friday as the global record release date. The inability to re-stock a popular title over the weekend, as well as limiting the reporting of first-week sales to a mere three days (reports track through Sunday in a given week) are cited among the chief objections. Read more.

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100 greatest songs and the 58 music instruments that made them [Infographic]

by Andre Calilhanna June 3, 2015

58 music instruments in 100 greatest songsFor anyone who loves music, digging into the instrumentation and arrangement of any of your favorite songs is part of the wonder of music production. Berklee Online did an analysis of the instruments used on the top 100 songs from Rolling Stone‘s list and put them in this infographic. Read more.

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How to take a great band photo and headshot

by Andre Calilhanna May 8, 2015

how to take a great band photoBeyond songwriting, the fact is visuals really matter, so press photos and all your visual material shouldn’t be an afterthought. Enticing photos, videos, album art, and graphic design will go a long way toward getting attention and will help to establish your brand and get people to pay attention and listen to your music. Read more.

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What is the purpose of a band press kit?

by Andre Calilhanna April 22, 2015

band press kit guideA band press kit is an encapsulation of who you are as an artist. These days, of course, there are multiple options for your press kit, including venues to host an Electronic Press Kit. Not to mention that your website is really a press package with an endless bottom which you can fill with your most current content. Read more.

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The Super Bowl halftime show is the weirdest gig on earth

by Andre Calilhanna January 30, 2015

Justin and Janet during the Super Bowl halftime show in 2004It’s worth marveling at the scope of the production. The mechanics of constructing a stage, setting up the sound system, flooding the field with an audience, carrying out a performance, and breaking down – all in 20-minutes – is pretty fantastic. But the question is, “Why exactly do we need a concert in the middle of a football game?” Read more.

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12 musicians who died in 2014

by Andre Calilhanna January 9, 2015

Musicians who died in 2014While there are countless others in every genre and from countries around the world, Echoes pays tribute to 12 legendary musicians who died in 2014, including Bobby Womack, Johnny Winter, Joe Cocker, Jack Bruce, Pete Seeger… Read more.

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The case of the lost bass

by Andre Calilhanna October 17, 2014

Reasons to have instrument insuranceBassist Malcolm Gold’s story about the benefits of MusicPro instrument insurance doesn’t involve theft or damage. It was just a momentary lapse of focus on a long commute. “It was a very stressful time in my life. I was traveling on a train with a beautiful 1966 ice-blue metallic Fender Jazz bass. It’s a custom color, and worth a considerable amount of money, to say the least.” Read more.

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How music instrument insurance helped Triple Colossal Studios weather a hurricane

by Andre Calilhanna June 9, 2014

Dylan's music instrument insurance storyI learned my lesson back in the ’90s. We were playing the East Coast for the first time. We had all our equipment in a trailer. We went to D.C. for one hour of sightseeing one afternoon, and when we got back, the van was gone. We had no insurance. Of course after that, somebody’s father said, “You idiots, why didn’t you have insurance? What’s more important than securing the tools of your trade?” Read More.

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Building your online presence

by Andre Calilhanna February 14, 2014

Michael ShoupWe had people come to us when we first opened business saying, “I’ve been told by my manager that I need a website, and it needs to have a tour page and a photos page, and all of this other kind of stuff.” While that’s all great, and I think all that information is good to have, I think people don’t think critically enough about their online music marketing. I know I didn’t when I was first starting out as an artist. Read more.

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Ask a songwriter: 5 questions for Five For Fighting’s John Ondrasik

by Andre Calilhanna January 28, 2014

Songwriting tips from John OndrasikFive For Fighting’s John Ondrasik exploded onto the music scene with the release of “Superman” in 2000. Having written thousands of songs in his youth, the public adoration of “Superman” stunned his mother – a way to actually make money songwriting and playing music! Ondrasik’s father was less surprised, recognizing he had dedicated 45,000 hours into honing his craft. Read more.

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Ask a songwriter: 5 questions for Byron Hill

by Andre Calilhanna January 21, 2014

Tips from hit songwriter Byron HillOriginally from North Carolina, Byron Hill has been a professional songwriter in Nashville since 1978, with his songs generating more than 700 recordings, 77 RIAA certified Gold and Platinum awards, 10 ASCAP awards, and 31 US and Canadian top-ten chart hits. Hits Byron has written for major artists include “Pickin’ Up Strangers” (Johnny Lee), “Fool Hearted Memory” (George Strait), “The Pages Of My Mind” (Ray Charles), and “Born Country” (Alabama). Read more.

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