Indie Music Marketing Strategies

by Randy Chertkow and Jason Feehan on April 23, 2012 · 318 comments

in Fast Forward,Free Guides,Promotion

10 Effective Strategies to Get Your Music NoticedExcerpted from our new guide, 10 Effective Strategies to Get Your Music Noticed: Promotional strategies for independent musicians.

While most bands would like to have a marketing plan and budget that would allow them to promote their latest album on TV, radio, and billboards, it’s more likely you have just enough to print up posters for your next gig. And yet, indie musicians can get the kind of attention that can build a real fan base and help make a career in music with the right songs and the right music marketing strategies and promotional approach.


Here are ten effective strategies you can use now to get yourself noticed and win fans:
1. The Standing-Out Strategy
2. The Piggybacking Strategy
3. The Agent Strategy
4. The Multitasking Strategy
5. The Long Haul Strategy
6. The Street Team strategy
7. The Engage Your Audience Strategy
8. The Keep On Truckin’ Strategy
9. The Alternative Gig Strategy
10. The Stay-Tuned Strategy

#7 – The Engage Your Audience Strategy
No marketing plan today can skip social networking as a method to build a fan base. Think about it: each of your fans has hundreds of followers on Facebook and Twitter. If they start talking about your shows or your music, your fan base will grow. But you need to be active online and give them a reason to talk about you.

But most musicians want to spend time making music – not constantly checking their social networks, so here’s a helpful strategy to automate your use of social networking and start bringing fans to you.

First, use social media dashboard and syndication tools like Hootsuite.com or Ping.fm so whenever you post a photo, video, or blog, your update will go everywhere that you have a presence.

Next, use tools like Socialoomph.com to email you when your band name or Twitter ID is talked about anywhere in a social network. Also use Google Alerts to email you when your band, albums, or website are talked about anywhere on the web. (For a how-to, see How To Get Automatic Alerts When Your Band Is Mentioned Online) If you do this right, you will only need to post content once, and it will get sent to all of your web presences; and any responses from fans will come right back to your email. You will be almost psychic about staying on top of every mention, and can respond and engage with them with minimal effort.

Then, just remember to snap pictures or video with your phone when you’re backstage, or at the studio, and share little pieces of your musical life. Give your fans reasons to talk about you, and your fan base can grow out of what you do naturally as a musician while you spend your time on your music, rather than social networking.

Get Your Music 
Noticed!

Share this articleShare on Facebook778Tweet about this on Twitter57Share on Google+4Share on StumbleUpon1Email this to someoneShare on LinkedIn11Share on Reddit0Digg this

{ 10 trackbacks }

http://blog.discmakers.com/2012/04/indie-music-marketing-strategies/ « irapblog
December 16, 2012 at 10:28 pm
7 Effective Strategies To Get Your Music Noticed | The Tree-Post Collective – News
November 19, 2013 at 10:58 am
video marketing statistics 2012
August 18, 2014 at 11:02 am
mind control
August 22, 2014 at 4:05 am
orlando roof repair
August 25, 2014 at 8:35 am
Remove frame
September 1, 2014 at 12:02 pm
good earbuds
September 3, 2014 at 4:31 pm
liver cleanse diet
September 6, 2014 at 10:28 pm
earbuds with mic
September 20, 2014 at 11:34 pm
ดูดไขมันทั้งตัว
October 12, 2014 at 6:41 pm

{ 308 comments… read them below or add one }

wifi repeater January 21, 2015 at 11:58 pm

However, in extremely large homes or apartment complexes,
nothing beats this Wi – Fi booster from Luxul. * Positive-tuned antennas optimized meant for ultimate collection intended for larger properties.
Wireless repeaters basically boost your wifi signal by relaying or repeating the router’s signal.
We’ll help you learn how to improve the signal strength on a Black
- Berry Curve.

Reply

small business database January 22, 2015 at 1:43 am

Hello there I am so grateful I found your blog, I really found you by error, while I was looking on Askjeeve for
something else, Anyhow I am here now and would just like to say
kudos for a fantastic post and a all round entertaining blog (I also
love the theme/design), I don’t have time to go through it all at the
moment but I have saved it and also included
your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up
the great job.

Reply

cydia activator January 22, 2015 at 6:37 am

Finally, I made a decision to move to android. The program itself costs $4.99,
and naturally you need a subscription to ImageShack’s
torrent download service, too. There are
rules that are very limited in regard to the Appstore of Apple.

Reply

Earlene January 24, 2015 at 2:05 am

Article Source: Evans is a Minecraft veteran player having played since the initial Beta.
In late 2008, the British chancellor Alistair Darling announced that the economy was facing its worst
crisis for 60 years in an interview with the Guardian newspaper, saying the
economic downturn would be more “profound and long-lasting” than previous predictions.
The professional bodies create a barrier to entry, and that makes the
training valuable.

Reply

philippine talent agency January 25, 2015 at 7:27 am

Yes! Finally someone writes about modeling.

Reply

Learn More here January 25, 2015 at 10:32 pm

A motivating discussion is definitely worth comment.
I think that you need to publish more about this subject
matter, it may not be a taboo subject but typically people don’t speak about these
subjects. To the next! Best wishes!!

Reply

Leave a Comment

Previous post:

Next post: