by Michael Gallant
November 10, 2011
Everyone has experienced it before — you see an advertisement on TV and three weeks later, you’re still humming the same catchy melody that playfully urges you to buy a soft drink, bring your car in for a new muffler, or change insurance companies. Such is the mysterious art of jingle writing.
Crafting words and music for the sole purpose of selling a product can be lucrative, creatively challenging, and fun — but how do you make the jump from indie songwriter, musician, artist, or producer to trusted messenger of a company’s brand? What do you do once you’ve actually landed your first gig writing commercial ad music? Read more…
by Keith Hatschek and Casey Newlin
November 3, 2011
For decades, record labels have served as “banks” for musicians, loaning artists money up-front to write, record, and release their music. In the utopian scenario, this up-front money (an advance), would be paid back from the artist’s royalty earnings from album sales (recoupment), and everyone would walk away happy. Read more…