Being an independent artist doesn’t mean you need to take the word ‘Independent’ too literally. Chances are, you’re missing big opportunities to take your career to new levels if you’re not actively looking for chances to join forces with other artists and industry pros. A piece of something big is worth a lot more than all of little or nothing. If you feel like you’re bashing your head against the wall trying to get people to your shows or to buy your music on your own then changing your approach can make all the difference in the world.
What could you create if you partnered with the right people? For example, I have a friend who’s planning a regular monthly gig at a venue here in Los Angeles. Her husband is a world-class magician. They have friends who are world-class comedians. There’s no law that says you can’t put on a show with musicians, magicians and comedians!
Personally, I can’t wait to see these shows. I’ll go to every one. Any one of the performers individually would put on an excellent show, but combined it’s a must see. It’s an event. More people will come and people will stay longer. The audience gets more, the performers get more and the club owners get more. It creates a synergy. It becomes a combination of forces that’s greater than the sum of it’s parts.
Internet marketers are another great example. They form networks whereby they promote each other’s products to their mailing lists. The ones who do really well are the ones who find a tight group of compatible partners and generously help promote them and give them value. They know that if they help each other they can do much better than they could on their own.
When was the last time you sent out an email to your mailing list asking them to check out another artist’s new CD? I believe that in the future, there will be much more co-operation between independent artists. Some day in the not-too-distant future there will be a growing number of artists who offer commission to other artists for helping them sell their music….and they will sell more music!
Smart artists in today’s economy always keep an eye out for other bands and artists who ‘get it’ and are also looking to connect and give value to other bands. A lot of good can come when the right people get together.
With that spirit in mind, I’ve reached out to some amazing people and asked them to be a part of my blog at IndependentRockstar.com. We’re now going to feature daily content that covers everything from fitness to contract law to marketing to website tips and a whole lot more. I’m really excited because the blog is going to become so much more than I could ever make of it on my own.
I hope you can find your own opportunities to form exciting new partnerships with other friends, artists and professionals inside and outside the music business. You just might be able to create something that’s more inspired and exciting than you previously thought possible!
Article by Scott James of The Independent Rockstar Blog.