New Study Reports on CD and Radio Popularity

This is not a surprising result – the old ways of doing things will remain since ways to “discover” music other than the traditional media routes is just too time intensive for most people. But what this “study” ignores (a self-reported questionnaire of just over 1000 users…seems a drop in the bucket of their reported 35 million member community) is the trend. Sure, 78% still purchased CD’s in the last year, but 63% also reported purchasing digital music; and I’m sure that latter number would have been significantly smaller if this survey was taken 2 years ago. . iTunes was reported to be the #1 choice for purchasing music with “other” pulling in the second spot…which is so amorphous a value to include ANY channel for music purchasing – so it tells us very little. What to take away from this is that you shouldn’t ignore either route for marketing your music since they both appear very close to equally viable…