So you sent out a hundred or two press packs to various newspapers, blogs, podcasts and internet radio stations. Now what? Well, following up is certainly in your best interest, but you might be surprised at how many people will start reviewing your album or playing it on their show without letting you know first. The best way to make sure you catch every press write-up or album review (or even just fans talking about you online) is to use Google Alerts. With Google Alerts, you’ll receive an email any time Google indexes a new instance or mention of your band or artist name on the web. (You can adjust your settings to specify how often you get emailed.) Here are some of the things you can use Google alerts to track:
Incoming links to your site
Fans talking about your music
And any other place you get mentioned on the web!
To learn more and setup Google alerts, go to http://www.google.com/alerts