From the monthly archives:

March 2010

Cool & Funky Niche Electric Guitars

by Chris Grova March 31, 2010

NormandyAs the US auto industry has its ‘Big Three’ (or what’s left of them), the two big guns in the electric guitar space remain Fender and Gibson, and these legendary companies continue to dominate the market. While their product lines are varied and diverse, the Telecaster, Stratocaster, and Les Paul are considered universally as the archetypal electric guitars.

Other renowned companies with legions of devotees include California-based Rickenbacker; Gretsch (actually bought by Fender in 2002); and Maryland luthier-gone-big-time Paul Reed Smith (PRS). Read more…

2 comments

Digital Branding With Music & Mobile Apps

by Dexter Bryant Jr. March 29, 2010

Music-based mobile apps are one of the most powerful tools in a musician’s digital marketing arsenal. Apps are a hot commodity with customers, especially the gen-Y market. Beyond that, apps provide an avenue for deeper engagement with your audience.

In order to maximize your potential for connecting with audiences, your app must be user-friendly and addictive. You do that by providing value to users. Make it simple to use and allow opt-in subscriptions for your podcast(s). Read more…

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Music Promotion: A Persistent and Sustainable Approach

by Scott James March 26, 2010

I remember back in the day when I played my first show with my first real band. We were really excited about the whole thing and eager to promote it. This was well before MySpace or Twitter or Facebook and at the time the obvious way to promote was to put up flyers. And put them up we did. We made tons of them. We made some really big ones too. Getting them in very visible or creative places was a source of pride. The theory was that if 0.01% of people who saw the flyer came to the show then we could pack the venue by making sure that 50,000 people saw the flyer. Read more…

5 comments

How to Create a Facebook Event for Your Shows

by CD Baby March 26, 2010

How to create a Facebook Event for your showsWhen you have a show to promote, you’ll want to use every means available to promote it.

This is very easy (and effective) to do with Facebook events, however a common problem is multiple band members creating separate “event” pages for the same event. What then happens is most of the mutual friends of the band will get three or four invitations to the same event, which looks like it’s three or four different events. Read more…

8 comments

The New Release Schedule

by Disc Makers March 25, 2010

Music 3.0M3.0 requires new thinking regarding song releases.

If we go back to the ’50s, vinyl singles had a notoriously fast manufacturing turnaround time, despite the labor-intensive process required to make a vinyl record. At that time, it was not uncommon to have a single (the small 7-inch “45” with a song on each side) on the streets within days of recording (and sometimes even writing) the song! Read more…

26 comments

From DIY to Professional Musician

by Disc Makers March 23, 2010

Blood Red ShoesMusician Steve Ansell of Blood Red Shoes has played (and continues to play) in many DIY bands. Blood Red Shoes’ second album, Fire Like This, was recently released, and Drowned in Sound got ahold of him to talk about what he’s learned over the past few years and what it was like to switch from the DIY punk scene to the corporate-sponsored festival arena scene.

Check out the article, called “10 Things I Have Learned: From a DIY band to a ‘professional musician’.” Read more…

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Creating a Lead Sheet

by Keith Hatschek March 19, 2010

Lead Sheet SoftwareThere’s some great software on the market that makes it easy to transcribe your music. We compare two programs and give you our take on ease and performance.

For a songwriter getting ready to work with a back up band or go into the studio with session musicians, having an accurate lead sheet of your songs is a great way to save time and money. Read more…

38 comments

Should You Give Your Music Away?
The Great Debate.

by Andre Calilhanna March 15, 2010

No one’s arguing that the changes in the music industry haven’t tipped the scales in favor of the independents. Not only can you forge a path to success without the help of a label, you can choose from a variety of means to achieve it. But that leaves a number of questions on the table, including whether or not you ought to give your music away for free.

As an indie, CD and download sales can be a huge part of the equation in regard to your income. Read more…

87 comments

10-Minute Music Practice

by Leah R. Garnett March 12, 2010

One person may practice an instrument for an hour a day, another for only 10 minutes a day. And yet the person who practices for 10 minutes may make more progress than the one who practices for an hour. Why? Because the person who plays for only 10 minutes may spend that time in focused practice, working on developing new skills.

The person who practices for an hour may spend that time playing songs, pieces, or scales that he or she already knows. Read more…

17 comments

Promoting Your Next Show

by Disc Makers March 12, 2010

Lets say you have a concert in two weeks. How would you normally advertise such a thing? Word of mouth? Handbills? Posters on phone poles? Ads in newspapers? Text messages to your friends? Facebook, MySpace, and Twitter Posts? An email blast? Writing a blog post?

Self promotion can be a lot of work. Sometimes all we have time for is a few email reminders, a post on MySpace and a text message on the day of the show. Read more…

0 comments

What is a Free CD Worth?

by Scott James March 9, 2010

I recently had someone on the Disc Makers blog ask me about a promotion they were thinking of doing for their upcoming CD. The idea was to give out 50-100 CDs to fans who were willing to recruit a certain number of their friends to join the band’s Facebook fan page. I thought it brought up some things that are worth thinking about. Here was my response:

My first thought is that you might get a better return on investment with Facebook advertising. Read more…

1 comment

Marketing and Exercise – It’s All a Numbers Game

by Steven Spatz March 5, 2010

It’s 5 am and the shrill blast from my alarm clock has successfully propelled me out of bed. Thirty minutes later, I’m on the road to my gym.

Why am I starting this marketing article with a description of my pre-dawn routine? Because while I was trudging along on the treadmill, it occurred to me: Marketing your business is a lot like an exercise program. Here’s how. Read more…

4 comments

Digital Mixtapes: Case Study – Lil Wayne

by Dexter Bryant Jr. March 4, 2010

lil wayneLil Wayne (aka Weezy F. Baby) is a name that most people who know music are familiar with.
Whether or not you like his work is a different matter entirely. Lil Wayne’s pop superstardom in recent years can largely be attributed to his stranglehold on the rap mixtape market.

Since 2006 Lil Wayne has released a seemingly endless flurry of mixtapes. With each one the bond between Weezy and his audience grows stronger. Read more…

1 comment

Digital Mixtapes: Case Study – A Hustler’s Spirit Mixtape by Ludacris

by Dexter Bryant Jr. March 2, 2010

A Hustler's SpiritSavvy businesspeople recognize and envision the revenue that mixtapes can generate when marketed wisely. Ludacris, an astute businessman (and my favorite MC), released his A Hustler’s Spirit mixtape in January 2010.

So what’s so special about this particular mixtape?

A Hustler’s Spirit is sponsored by Conjure Cognac–a joint venture between Ludacris and Norwegian cognac house Birkedal Hartmann. Read more…

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