Article found on Music Think Tank and written by Ariel Hyatt, founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites.
I recently took a fantastic journey to Australia where I spoke at a music conference called Big Sound in Brisbane. There I had the honor and privilege of meeting Dave Carter, a Dr. at Griffith University who was presenting a fascinating study called The Online Marketing Research Paper.
The Online Marketing Research Paper examines the web presence and sales data for 99 independent Australian artists distributed by Musicadium (a digital music & video distribution service) to identify whether any of the documented online activity corresponded with proportionally higher royalty returns to artists.
I think all artists should read through this important case study. You can download it by visiting here: www.musicadium.com/online-marketing-research-paper.
In my opinion Dave Carter found out some very interesting things: (Disclaimer: I may find this study so inspiring is it scientifically backs up my theories and teachings at Ariel Publicity and in my book/online course Music Success in Nine Weeks. Affirmation feels so sweet….)
After seeing him present and taking some time to read through the study I had more questions and I wanted an opportunity to delve deeper with Dr. Carter and he graciously took the time to answer my inquiries.
Click here to read the rest of the article and the 7 Questions For Dave Carter.
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