CD Baby’s DIY Musician Blog recently posted this helpful article about increasing merch sales at gigs. Give these suggestions a try and report back to let us know your results!
For the performing artist, your merch table can be the lifeblood of revenue that keeps your career moving forward. Unfortunately, after all the other tasks (promoting the show, load in, soundcheck, etc.), the merch table tends to suffer from some serious neglect. Many performers treat their merch sales as an afterthought, CDs and T-shirts thrown about haphazardly. And then to top it off, it’s usually manned (or womanned) by some surly character looking like they are waiting to go to a funeral. If this sad description resembles your merch table then it’s time for an overhaul.
Click here to read the entire article on the DIY Musician Blog.
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