In no particular order:
1. Seth Godin writes “Permission Marketing” way back in 1999 pointing the way towards a new era of artist and fan relationships.
2. CD Baby offers indie and d.i.y. artists a home to reach a wider audience on the net.
3. The Arctic Monkeys parlay internet pre-release buzz into the fastest selling debut album in UK history.
4. OK GO proves the power of YouTube with an ultra-low budget “treadmill” video “Here We Go Again.”
5. TuneCore tears down the last barriers to distribution, offering low flat fee no strings attached access to the world’s top digital stores.
6. Radiohead releases In Rainbows asking fans to pay want they want for the download.
7. Trent Reznor grosses $1.6 million in first week sales by offering fans options from $5 to a $300 limited edition package of his latest Nine Inch Nails release Ghosts.
8. Jill Sobule asks fans for help recording her new album and raises more than $80,000.
9. David Byrne & Brian Eno release a new collaboration via Topspin. While more evolutionary than revolutionary, this was one of the first well planned and executed releases that took full advantage of modern music marketing techniques with impressive results.
10. Amanda Palmer made $19,000 in 10 hours on Twitter proving the music marketing potential of micro-blogging platform.
What would you add or subtract from this list? Share your thoughts!
Article re-posted with permission from Hypebot. Click here to visit the original post.
