Feature

How to align with local and national sponsors

artist endorsementSponsorships and artist endorsement deals are a symbiotic relationship between artists and product-based companies. You can receive free merchandise, cash awards, recording time, promotional items, assistance with promoting local shows, distribution through CD samplers, and exposure from company advertisements. Read more.

How to deal with criticism as a musicianGetting feedback from a sample of your audience is a great way to measure your success. But what happens when you get feedback that is the opposite of what you wanted to hear? Finding your true voice and an audience to whom you appeal requires time, patience, dedication, motivation, and effort. Read more.

hammer-ons and pull-offsPart of developing as a guitarist is learning how to dress up chord progressions so they don’t sound stale and boring. One way to make your chord playing more dynamic is to incorporate hammer-ons and pull-offs. Hammer-ons and pull-offs use the fretting hand instead of the picking hand to articulate notes. Read more.

opening actOne way to expand your audience is to serve as an opening act for a better-known artist on multiple tour dates or one local show. Sometimes you can get lucky and be in the right place at the right time, but if you’re more interested in strategy than chance, here are three suggestions to help you land some of these choice performance slots. Read more.

great rock vocalsRock singers are the rebel children of the musical family, and they sound like it. They do everything “wrong,” i.e., scream and use the voice in ways that are, traditionally, used in other places, like the battlefield or the bedroom. But there’s a lot more to rock ’n’ roll than whether or not you have grit in your voice. Read more.

songwriter's blockThe ability to think creatively is a product of “divergent thinking.” That’s a term that refers to one’s knack for exploring several possible ideas or answers in the processing of information. Certainly to be a songwriter requires it, but the inability to compose songs should not be automatically interpreted as songwriter’s block. Read more.

live music performanceIt takes more than just great songs and great performances to get people excited about your music career, especially when you’re just starting out or you want attention in a competitive city like Los Angeles, New York, or Nashville. A musical artist must produce a live show experience that excites the audience and reinforces its brand. Read more.

Singing tips for great rock vocalsMatt Kramer made his name as the lead singer for the band Saigon Kick. The son of an opera singer, he’s an expert educator and vocal coach as well, and teaches at his Miami-area studio Kramer Voice Company. Here are some singing tips and strategies for great rock vocals from the master. Read more.

great vocalists from yesterday and todayFrom being able to sort by vocal range and high or low note, the graphic with the keyboard and the chart layout is impressive stuff. From the same folks who brought us the “100 Years of Rock” infographic, here’s another interactive gem that’s worth a few minutes of your time. Read more.

vinyl Tuesday record releaseMany retailers have expressed concerns over the choice of Friday as the global record release date. The inability to re-stock a popular title over the weekend, as well as limiting the reporting of first-week sales to a mere three days (reports track through Sunday in a given week) are cited among the chief objections. Read more.

problem bass note in audio mixYou’ve finished the audio mix for your latest song. Your audio mix sounds pretty good in your home studio, but when you play the song on your iPod or in the car, you notice one or two bass notes always sound super loud, even though you’ve applied compression on the bass track to try and prevent this very problem. Read more.

The many ways to ask for the sale

by Bobby Owsinski June 9, 2015

online CD salesWhen it comes to sales, sometimes the very best technique is the most direct. Ask plainly for the sale. If your fan or customer really wants to buy from you, you’re doing him or her a favor by making the process streamlined and easy. If your fan or customer is unsure, you’re not helping the cause by being ambiguous. Read more.

1 comment

How to give a good interview

by Jason Consoli June 5, 2015

how to give a good interviewAs a music publicist, I’ve worked with a lot of bands and musical acts. In more than a few cases, I’d say the artist’s interview skills could have used a tweak or two. Allow me to share some interview tips that will make you way better at giving interviews and help you get the most out of every one. Read more.

1 comment

100 greatest songs and the 58 music instruments that made them [Infographic]

by Andre Calilhanna June 3, 2015

58 music instruments in 100 greatest songsFor anyone who loves music, digging into the instrumentation and arrangement of any of your favorite songs is part of the wonder of music production. Berklee Online did an analysis of the instruments used on the top 100 songs from Rolling Stone‘s list and put them in this infographic. Read more.

6 comments

How to optimize your YouTube channel to get more views

by Chris Robley June 1, 2015

How to optimize your YouTube ChannelYou’ve created a YouTube channel and you’ve got a dozen of videos posted – but building a following on YouTube can be hard work. Optimizing your YouTube channel will put you in position to grow your following. Follow these 25 steps and start gaining more views, likes, and subscribers. Read more.

3 comments

Creative music product pricing – eight strategies that paid off

by Bobby Borg May 28, 2015

Wu TangFor many young and developing artists, music product pricing is usually the process of arbitrarily coming up with a number, slapping it on your product or service, and forgetting about it. However, pricing is something that can be far more strategic, and these eight examples will get you thinking about price like never before. Read more.

3 comments