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Five truths about today’s music industry

Gold recordEven in this age of information overload, falsehoods and myths about today’s music business are prevalent. Let’s make one thing clear: if you want to achieve your music career goals, you had better focus on the realities of the business of music. Here are five truths all musicians should understand if you want to get ahead. Read more.

singing tipsOver the years, we’ve posted a number of articles that include advice and insights for vocalists from every genre. From recording tips to video warm ups, from vocal health care tips to production tricks, we’ve covered a lot of ground. Here are some of our more popular posts collected in one place. Read more.

record producerRecord production is comparable to a wide variety of jobs – from office manager to school teacher to film director to lion tamer (and clinical psychologist). But at its core, record production is mainly about being a conduit that helps the entire creative process flow – a record producer’s primary directive is to help the artist excel. Read more.

music festivalWe usually use music festivals as an escape from our normal lives. What I’ve been trying to do lately is keep a well-balanced, festival-like attitude and outlook all year round. To treat people with the same attitude and outlook I have towards them while I’m walking through the music festival on its trails and through the woods. Read more.

crowdfunding tipsThere are numerous ways to approach crowdfunding – including home-grown methods that don’t rely exclusively on the websites that facilitate the process. Singer/songwriter Linda Chorney has been creatively financing and her own album projects for decades. I interviewed her to get some of her personal crowdfunding tips on the matter. Read more.

11 crowdfunding tipsCrowdfunding doesn’t just raise money, it engages your fans beyond simply asking for donations or getting them to buy your merchandise; a successful campaign makes them feel like active participants, captures their enthusiasm, and helps you spread the word. The key is organizing your efforts to maximize fundraising. Read more.

mixdownWhen it comes to recording and mixing your music, most of us agonize over which software plug-ins to buy or what microphones and preamps we can afford. It’s also crucial to assess the acoustic properties of the room in which you will make your most critical audio production decisions during mixdown. Read more.

music venueGrowth is good, but grow with awareness as you move to the next level. The truth is, most acts move too quickly. They think they’ve reached a level of success that they simply have not. Carefully assess every step of your success before charging ahead thinking you’re ready to move on. Read more.

artist bio“Check out my new single on SoundCloud!” If you’re part of the music industry, you’re either guilty of sending out this message or you’re constantly receiving tweets of it with minor variations. It begs the ultimate question: “Why should your message prompt me to follow your link over any of the other identical messages I receive?” Read more.

social media marketing tipsTake some time to implement these social media marketing tips, spruce up your profiles, and optimize your online presence to attract and engage your fans. If you build a strong artist brand and pay attention to analytics, you’ll be on your way to having a booming fan base on social media in no time. Read more.

unplugged live music performanceLast week, Echoes published an article about my unexpectedly unplugged and unamplified live music performance at an outdoor festival. The entire band had to make adjustments to accommodate the requirements of the gig – and drummer Rob Mitzner, in particular, relied on a setup he’s customized just for such circumstances. Read more.

Four ways you can fund your next music project

by Randy Chertkow and Jason Feehan July 31, 2015

fund your next music projectYou’re a musician – of course you want to record your music, make CDs, have an album release party, create new merchandise, and go on tour. Trouble is, you don’t have the cash on hand to make any of these things a reality. How can you raise the money to help fund your next music project? Read more.

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9 things NOT to do with your next song demo

by Johnny Dwinell July 29, 2015

9 song demo mistakesA song demo is trying to accomplish one thing: sell your song to the listener. While there’s no magic formula for rising to the top, these 9 tips will help you avoid sinking to the bottom of the pile. 9 ways to screw up your song demo: 1) Include a long intro, 2) Submit a track with crappy, cheap production, 3) Don’t read the tip sheet… Read more.

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Gigging without electricity – how we made it through the show in the park

by Michael Gallant July 27, 2015

gigging without electricityI had thought that, even though the gig was outdoors, we would have no problem plugging in amps and instruments. Many parks have outlets tucked away inside lamp posts and maintenance buildings, accessible for public events. As we moved closer to the date, we discovered the city would not in fact turn on the juice. Read more.

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10 things you can do to reach your music career goals

by Bobby Borg July 23, 2015

how to reach your music career goalsMusicians have no problem creating master plans to rule the world, but they often fall short of seeing their music career goals through effectively. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.

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Yoga for musicians

by Keith Hatschek Brandon Dill July 22, 2015

yoga for musiciansMusicians and performers speak of “being in the zone,” when an outstanding performance flowed effortlessly. Is there a secret to getting into that zone more often? One route is the practice of yoga. We talked to Nichol Chase to learn more about yoga for musicians, and how it can help optimize their performance. Read more.

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Setting up a call to action on your Facebook artist page

by Andre Calilhanna July 17, 2015

facebook marketing tipEngaging on social media is about promoting your act, marketing your music and gigs, and attracting new fans. But that doesn’t mean sales via social media are impossible, and with Facebook’s “Call to Action” button, you’re one click closer to converting fans to buy your CDs, merch, and tickets. Read more.

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