For many young and developing artists, music product pricing is usually the process of arbitrarily coming up with a number, slapping it on your product or service, and forgetting about it. However, pricing is something that can be far more strategic, and these eight examples will get you thinking about price like never before. Read more.
Have you ever been a starving musician? It’s no fun. Wondering where this month’s rent money is going to come from, scrounging up change in the sofa to put gas in your car, hoping that a string doesn’t break during the gig. No one goes from a little known performer to self-sufficient artist overnight. Here are seven rules to help you transition from someone with talent and a dream to someone with talent and a career in music. Read more.
The moments after the song is over present a crucial opportunity to build momentum for your show, and it’s one that many music performers tend to miss. You need to learn how to put pressure on the audience and accept applause. This means that the ending should intentionally ask the audience to applaud – you’ll use non-verbal cues. Read more.
In the broadest sense, a music publisher looks for music initially like an A&R rep at a label would. We’re searching for the best talent. We do differ in one significant way: talent alone can sometimes entice an A&R rep to sign an artist. With music publishers, that is rarely the case. Read more.
Butch Vig is synonymous with the sound and legacy of alternative rock. His work with Nirvana, Sonic Youth, and Smashing Pumpkins rewrote the rulebook for guitar-centric rock production. Vig sat down with iZotope to talk about his creative process, production philosophy, and his affection for iZotope’s Trash plug-in. Read more.
A music supervisor’s job is to find, place, and link music with multimedia based projects that need outside music. In order to become a music supervisor you must be knowledgeable about music licensing, have a grasp on the different industries that are in need of music, and possess excellent networking skills. Read more.
This amazing infographic is an exhaustive exploration of just about every genre of music you can imagine – and a ton you’ve never heard of – with music clips and animation to help you connect any given musical style to its influences and the styles it spawned. Read more.
In the music business, everything starts with a great song. But the decisions you make after the music is made will have as big – or perhaps even bigger – impact on your success or failure. Picking a great team of professionals is one of the most important and impactful decisions you’re going to make. Read more.
Beyond songwriting, the fact is visuals really matter, so press photos and all your visual material shouldn’t be an afterthought. Enticing photos, videos, album art, and graphic design will go a long way toward getting attention and will help to establish your brand and get people to pay attention and listen to your music. Read more.
Audience participation has always been an integral part of music: fans have always sang and clapped along with their favorite songs as the artist performs on stage. Artists today are taking participation a step further, understanding that inviting fans to play a role in the creative process can lead to a deeper level of engagement. Read more.
Unconventional venues require additional promo on your end and you should see it more as an active partnership with the venue. Rather than expecting the venue to promote you to their followers or patrons and pack the house for you, you generally will need to anticipate some involvement when it comes to spreading the word. Read more.