Marketing your band and your music on the digital landscape, it’s easy to get lost focusing your time and efforts on the wrong sites and connecting with the wrong people. Ideally, you’d take the time and have an opportunity to think through the who, how, what, where, and why so that all of your efforts are connecting you to potential fans and influencers within your niche from the get go. Read more.
There was a unique pleasure in seeing a vinyl record getting pressed. The hockey-puck like glob of vinyl between the stampers, the press closing and squishing the vinyl out the sides, trimming the edge, pulling out a beautiful black, flat, shiny disc, bursting with the latest hip hop, punk rock, or Latin grooves. Legendary artists like DJ Jazzy Jeff, Celia Cruz, Big Black, Salt-N-Pepa, Wu Tang Clan, and too many other luminaries to mention came off our Hamilton presses. These records were our connection to “the biz.” Read More.
Testing and feedback should be part of the process of getting your music products into releasable form. Testing material on your most likely fans, and making necessary improvements and decisions before committing your time and money to the recording, manufacturing, distributing, and promoting it. Without market research, you could easily spend hundreds (or thousands) of your hard-earned dollars recording music that’s unmarketable to music supervisors, labels, radio stations, and even your own target fans! Read more.
Disc Makers announces the return of our bi-annual sweepstakes — with a twist. This time around we’ve got three separate giveaways: one for guitarists, one for drummers, and one targeted to home recording enthusiasts. Co-sponsored by CD Baby, Sweetwater, Cakewalk, TASCAM, Auralex, Audio-Technica, Godin Guitars, Roland, Taylor Guitars, Bold Face, and Ernie Ball, these giveaways each feature over $4,000 in prizes. Deadline for entries is November 30, 2014. One winner will be chosen at random for each giveaway on or before December 10, 2014. Read more.
As you prepare to self produce your next recording project, take time to study record production that inspires you. The role of a record producer is critical to any successful recording project, it’s the creative guidance and vision of what the finished recording will sound like that makes a producer most valuable. We take a look at tracks by Miranda Lambert and Beck. Read more.
Bassist Malcolm Gold’s story about the benefits of MusicPro instrument insurance doesn’t involve theft or damage. It was just a momentary lapse of focus on a long commute. “It was a very stressful time in my life. I was traveling on a train with a beautiful 1966 ice-blue metallic Fender Jazz bass. It’s a custom color, and worth a considerable amount of money, to say the least.” Read more.
Most bands do a traditional media campaign (newspapers, magazines, radio), as well as a new media campaign (podcasts, music blogs, MP3s). Music publicity is not just compiling lists and following steps mechanically, it should be fun and is a chance to channel the same creativity you put into your music to build a buzz. Read more.
Make no mistake, marketing your music – in fact, any marketing – is not about “doing things,” it’s about “doing the right things.” This is the essence of marketing measurement and why it is so important to your career. Measuring is the process of creating systems to collect, analyze, and act on information that is relevant to the goals of your marketing plan. Read more.
So you’ve decided to take voice lessons and you’re anxious about your first lesson, wondering what to expect and how to prepare. Here’s the good news: this isn’t an audition! Take a deep breath (you’ll be doing a lot of that in your singing lessons), and focus on these seven tips to prepare for your first voice lesson. Read more.
Have you ever been a starving musician? It’s no fun. Wondering where this month’s rent money is going to come from, scrounging up change in the sofa to put gas in your car, hoping that a string doesn’t break during the gig. No one goes from a little known performer to self-sufficient artist overnight. Here are seven rules to help you transition from someone with talent and a dream to someone with talent and a career in music. Read more.