Audience participation has always been an integral part of music: fans have always sang and clapped along with their favorite songs as the artist performs on stage. Artists today are taking participation a step further, understanding that inviting fans to play a role in the creative process can lead to a deeper level of engagement. Read more.
Just like writers of prose or non-fiction, even the most successful songwriters hit creative walls and stifling writer’s block. So where do you turn when you can’t seem to remember how to write a song? What do you do if you’ve got an explosive first verse but can’t come up with a chorus? What if you’re stuck with a blank page in front of you and don’t know where to start? Here are some tips from a range of experienced songwriters to help you overcome your own writer’s block. Read more.
Unconventional venues require additional promo on your end and you should see it more as an active partnership with the venue. Rather than expecting the venue to promote you to their followers or patrons and pack the house for you, you generally will need to anticipate some involvement when it comes to spreading the word. Read more.
Direct marketing is the process communicating directly with fans to build awareness and generate sales. Emailing tour dates, texting announcements about contests, and posting website links to your fund raisers are all direct marketing methods. Here are ten tips that can help you create music marketing content that sells. Read more.
When jazz pianist Vijay Iyer scheduled the New York City release show for his 2015 album Break Stuff, he didn’t choose a standard venue. Iyer’s concert was staged in the Metropolitan Museum of Art, and Iyer isn’t the first artist to eschew traditional clubs and concert halls in favor of more unique performing grounds. Read more.
Most indie artists don’t have a lot of money in the bank, but if you’re going to spend your valuable savings, there may be alternative (I.e. less obvious) investments you can make to enhance your music career. What follows are seven ways to spend your money when you’ve got money to spend. Read more.
Record Store Day is almost upon us! The full list of releases has been published, and there are three categories: Record Store Day Exclusive Release, Record Store Day Limited Run, and “Record Store Day First” Release. We’ve created a Spotify playlist to get you in the mood for some crate digging. Read more.
In this video, music manager Steve Rennie talks about finding your “true north,” which often means you have to pick yourself up when something fails and stay true to your musical vision. When you’re not in a place of success or showing signs of improvement, it can be tempting to think about your music and career in a different light. Read more.
Perhaps the most famous records in the universe are the two copies of the Golden Record aboard the Voyager 1 and 2 spacecrafts. The records feature musical selections and spoken greetings in fifty-five languages. Instructions, in symbolic language, explain the origin of the spacecraft and how the record is to be played. Read more.